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How Cool Brands Stay Hot at Women in Digital

Date post: 20-Aug-2015
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Good evening Ladies up-to-date youth info: howcoolbrandsstayhot.com Follow me on Twitter: @joeri_insites
Transcript

Good evening

Ladies

up-to-date youth info:

howcoolbrandsstayhot.com

Follow me on Twitter:

@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites

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• Tekst

the Nightlife “Exchange Project”:

14 events in twin cities (based on 33K Facebook fan

submissions)

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• Tekst

@joeri_insites

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• Tekst

@joeri_insites

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• Tekst

@joeri_insites@joeri_insites@joeri_insites

@joeri_insites

@joeri_insites

R2=.57

R2=.74

R2=.62

InSites Consulting Brand Model tested by path analysis

#146

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Unique

@joeri_insites

Appsessed

@joeri_insites

@joeri_insites

@joeri_insites

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• Tekst

Insert movie Adidas

Real

@joeri_insites

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Real

@joeri_insites

//Authenticity for

Generation Y

Real

Real

51

@joeri_insites

Real

@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites

→ ½ feels it is IMPORTANT to be

better than peers in a hobby

→ 84% love being an expert in things

→ 78% someone they know would

consider them an “expert” in at least

one thing

Low

#selfiesteem?

4 SHARING SUCCESS FACTORS

1.SMILE – makes me & others laugh

1.SURPRISE – unexpected twist

1.SUSPENSE – (emotions)if it affects you, it is

more likely to affect others

1.SELF- ID – relatable – could it happen to me?

Happy

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• Tekst

Insert movie rorschach U by Kotex

Self

Global online contest to recruit 100 amateur soccer players in 55 countries=> 16 final best against the best

Over 150,000 soccer players!

@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites

@joeri_insites


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