How CRO can save your omnichannel bacon

Post on 09-Jul-2015

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In this session, Oban Digital's Joe Doveton looks at how brands should be using CRO techniques for multichannel success and tells you how to utilise the business heroes and neutralise the data denying villains to drive cross platform ROI.

transcript

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RESPONSIVE DESIGN

OMNICHANNEL

M-COMMERCE NATIVE ADVERTISING

GOOGLE HUMMINGBIRD

GOOGLE +

SOCIAL INFOGRAPHICS

TABLET SITE

NON-SPECIFIC PREMATURE ANXIETY ABOUT THE ‘INTERNET OF THINGS’

WEB DEV ACQUISITION ANALYTICS UX

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How CRO can save your omnichannel bacon

Business