HOW DOES YOUR SOCIAL MEDIA MEASURE UP?

Why Social?

The Real Reason…

What are those Facebooks anyway?

You Can’t Afford NOT to be Social

Rules of Engagement

Choose Your Measurement– Brand awareness– Audience connectivity– Community engagement– Brand

ambassadors

Return on Investment

Return on Investment

Target Audience

Desired Actions

Click to edit Master text styles

Second levelThird level

Fourth levelFifth level

Desired Actions

Data Reports

Software Recommendations- All-inclusive

• Hootsuite (freemium)• Sprout Social (paid)• Simply Measured (freemium)

- Twitter• Twtrland• Twitonomy• TweetStats• Tweetreach• Tweriod

- Built-in analytics• Facebook• Instagram• YouTube• Pinterest

Data Reports

Data Reports

Data Reports

Data Reports

Data Reports

Data Reports

Data Reports

Data Reports

Data Reports

Data Reports

Data Reports

Adjusting for Success

How is your content stacking up?• Change content

Add images Share user-generated content

• Change times Reflect user online period Schedule posts

• Advertising Identify opportunities for paid posts Ensure messaging aligns with existing

campaigns

Get Results

Nice work with that Internet thing you do.

Questions?

Val BeerbowerPR, Communications ManagerDowntown Dayton Partnershipbeerbower@downtowndayton.org(937) 224-1518 ext. 230