How I Sold Linux

transcript

henryjacob.com

FOSS.IN BANGALORE 2005

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Linux. Apache. MySQL. PHP. JBOSS. Tomcat. Hibernate.

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Business

Design

Engineering

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Even our life is dominated by programs.We think, design, write, test, debug, fix, refactor, and throw. Sometime, we fight with it.

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#1 Software development is not just about coding

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Mighty Mouse

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#2 Developing software for machines and human, are

two different problem.

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Emotion

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My Self. My Friend. My Brother. My Father

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Information Systems (Kiosk)

Transaction Workers

Linux – Target Segments

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#3 IPod is not just IPod.

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IPod – The Whole Product

Podcosting, Accessories

ITunes

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The Whole Product

Potential Product

Augmented Product

Expected Product

Generic Product

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Linux – The Whole Product

Other Solutions

Developer Tools

Basic Solutions & Support

Desktop OS

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Nike’s Sports Life

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Apple’s Digital Life

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#4 Good Design creates Technology, also hides it.

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#5 Free is not enough.

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What you feel is more important, than how much

you pay.

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Business of Open Source

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Integrated marketing effort for each targeted segment.

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Create compelling messages and make them feel the

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End of marketing as we know.

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Bloggers are bitch.

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Innovation

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Information Systems (Kiosk)

Transaction Workers

Linux – Target Segments

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The Whole Product

Potential Product

Augmented Product

Expected Product

Generic Product

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Apple’s Digital Life

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Business

Design

Engineering

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www.henryjacob.com henrydjacob@gmail.com

www.DesignDrivenDevelopment.org