How Marketing Can Be a Better Date

transcript

How Marketing Can Be A Better Date Hint: It Involves Content

MARKETING IS A BAD DATE.!

1. Educate!

2. Return to! Story!

1. Educate!

2. Return to! Story!

3. Re-think! Content!

75% of business executives want marketers to curb the sales pitch.!

86% of people skip TV ads.!

91% of email users have unsubscribed from a company email.!

Lead with your knowledge, not your product.!

Be Direct!

Behind every solution is a problem.!

What is a Story?!

It’s not a mission statement.!

What is a Story?!

It’s not a timeline.!

What is a Story?!

It’s not a timeline.!

It’s not a case study.!

Character. Conflict. Resolution.!

How the Media Defines a Story!

“Act Like a Publisher.”!

You’re Not a Publisher

Editors Wanted!

Reporters Wanted!

Storytellers Wanted!

What’s Your Story?!

jesse.noyes@offerpop.com@noyesjesse"

Content Marketing Bootcamp February 21, 2013

San Francisco, California hosted by

Education