How much money do you lose when your online application goes down?Guest: Eric Lubow, Co-founder & CTO Simple ReachKami Nixon, DataStax Product Team

DataStax: An Overview

• Founded in April 2010

• Drives Apache Cassandra™, the popular open-source big data database

• 300+ customers

©2013 DataStax Confidential. Do not distribute without consent. 2

Eric Lubow, CTO and Co-Founder at SimpleReach

Eric Lubow began his career building secure systems at Guardian Digital before joining Conductor.com, where he developed and ran their ad systems. After graduating from Rutgers University with a degree in Information Systems, Eric did multiple tours with the U.S. Army including serving in Iraq as a Lieutenant and Albania as a Captain. He is a board advisor for the IronMatt.org charity for pediatric brain tumors, a mixed martial artist, motorcyclist, and seasoned skydiver.

Eric is the co-author of 'Practical Cassandra' to be released on Dec 23.

Kami Nixon, DataStax Product Team

Kami Nixon is on DataStax’s product team, and came to NoSQL from the relational data modeling world. A former newspaper reporter, Kami writes frequently about how today's data is transforming the way modern businesses interact with their customers.

Kami tried skydiving once and never wants to do that again. But she is a musician who performs in the Bay Area.

Today’s conversation

• Introduction to DataStax

• Today’s online environments

• Uptime (continuous availability)

• Success Stories

• Your Questions

Is she buying clothing? vegetables? a mortgage?

Your online applications must help customers with…

• Fast and tailored product searches• Individualized recommendations• Customized web pages• Good information

With no downtime

What do you need Uptime for?

• Analyzing buyer behavior

• Social media analysis

• Analyzing click-stream patterns

• Compliance analysis

• Spot-on customer recommendations

• Fast fraud detection

2012201120102009

Rule 1 - Plan for disaster

Database CrashOctober 24, 2012

(AP) We are suffering from a database crash as of this morning. We hope to be back online soon. The machine was completely hung up and required a full re-boot. We realized we need to switch the master-replica relationship. Once the recovery is complete, we hope to avoid disruption in the future. We are sorry for the inconvenience.

Privacy HackedFebruary 21, 2013

(AP) A customer support service revealed today that it had been hacked and user information had been compromised. It is unclear how much personal privacy information is at major risk and whether efforts to restore privacy will be successful. as for Officials in major industries are watching the situation to safeguard individual privacy concerns.

Black Friday Disaster; Website CrippledNovember 25, 2011

(AP) Firesales turned into a firestorm for a major retailer this morning as the company’s web servers buckled under Black Friday traffic. Shoppers experienced broken checkout pages, emptied shopping carts and login errors.

The company reported devastating

Big problems should not stop your business

Datacenter

Cloud

About 1/2 OF ALL SALES will be online BY THE END

OF 2013

Source: (http://www.datastax.com/resources/whitepapers/bigdata)

24/7 monitorin

g demands

Globalmarket

demands

Localizationdeployment

How do you avoid disaster?

Datacenter

Cloud

Apache Cassandra™:massively scalableNoSQL database

Source: (http://www.datastax.com/resources/whitepapers/bigdata)

And easy data distribution

That offers uptime, all the time

(continuous availability)

2012201120102009

Scale to meet any demand, without surprises

Black Friday Holiday shopping season

Rapper joins Social Media and crashes

site

Major Retailerloses shopping cart inventory

Dates systems crashes

14

24 25

13

5

24

On Demand down

Power grid failure

Natural disaster

Fluctuatingtraffic

demands

A customer is about to give you money

This shouldNEVERbe unavailable!

Yesterday’s ecommerce vs. today’s ecommerce

LOBApp

RDBMS

Oracle

LOBApp

RDBMS

MySQL

LOBApp

RDBMS

SQLServer

Data WarehouseRDBMS

Teradata/ Column DB’s

LOBApp

NoSQL

LOBApp

NoSQL

LOBApp

NoSQL

C*

C*

C* C*

C*

C*

C*

C*

C*

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Data WarehouseHadoop

Legacy Line-of-Business Apps

Today’s Line-of-Business Apps

Previous Generation vs. Modern Applications

Slow/medium velocity data High velocity data

Data coming in from one/few locations Data coming in from many locations

Rigid, static structured data Flexible, fluid, multi-type data

Low/medium data volumes; purge often

High data volumes; retain forever

Deploy app central location/ one server

Deploy app everywhere / many servers

Write data in one location Write data everywhere/anywhere

Primary concern: scale reads Scale writes and reads

Scale up for more users/data Scale out for more users/data

Downtime tolerated Downtime not tolerated

Legacy Applications Today’s Applications

Success Story - Netflix

Netflix systems are run in the cloud across multiple availability zones with Cassandra and sport constant uptime. Over 95% of Netflix’s data is stored in Cassandra (much of it previously on Oracle).

Success Story - Netflix

Commenting on Amazon outage in Oct 2012: “We configure all our clusters to use a replication factor of three, with each replica located in a different Availability Zone.  This allowed Cassandra to handle the outage remarkably well.  When a single zone became unavailable, we didn't need to do anything.  Cassandra routed requests around the unavailable zone and when it recovered, the ring was repaired.”

- Netflix Tech Blog

http://techblog.netflix.com/2012/10/post-mortem-of-october-222012-aws.html

http://techblog.netflix.com/2011/11/benchmarking-cassandra-scalability-on.html

Netflix Cloud Benchmark…

“In terms of scalability, there is a clear winner throughout our experiments. Cassandra achieves the highest throughput for the maximum number of nodes in all experiments with a linear increasing throughput.”Solving Big Data Challenges for Enterprise Application Performance Management, Tilman Rable, et al., August 2013, p. 10. Benchmark paper presented at the Very Large Database Conference, 2013. http://vldb.org/pvldb/vol5/p1724_tilmannrabl_vldb2013.pdf

End Point Independent NoSQL BenchmarkHighest in throughput…

Lowest in latency…

Cassandra: performance and scale

Cassandra: read and write anywhere

Write

Read

Write

Write

Read

CassandraMulti-Data

Center

Success Story: RightScale

Rightscale keeps its customers in contact with each other all over the world via DataStax clusters in 5+ global data centers.

Success Story: Adobe

Adobe delivers on very stringent response time requirements (< 12ms or less for 95% of requests) for its marketing cloud with DataStax clusters in two data centers.

DataStax Enterprise – Hot Data in Context

Analyze Write

Read

Write Search

Search

Write

Read

DataStaxEnterpriseMulti-Data

Center

DataStax Enterprise for uptime

• Cassandra for real time ecommerce transactions.• Hadoop for ecommerce buyer analysis. • Solr for fast ecommerce product searches.

Easily manage ecommerce databases

Success Story: Datafiniti

Datafiniti, which is a search engine for data, needs to consume lots of data in real time and provide fast search on top of the same data.

Success Story: ebay

The Application World *HAS* Changed

WHAT?!

Security and Compliance

2012201120102009

Could your business be next?

Disasters Smack Share Buyback Plan(AP) Several companies impacted by recent catastrophes are quickly putting their share repurchasing plans on the backburner.

Insurer Travelers Cos became the latest on Friday when it said it would slow down its buyback program after the Japanese earthquake and deadly tornado

Ohio treasurer's office new salary database crashes, 300 searches a minute in first day(AP) The Ohio treasurer's office database of state workers' salaries and wages was so popular when it went online Wednesday that a server linked to it crashed several times, Ohio Treasurer Josh Mandel said.

He did not have specifics on how many users were on it.

The searchable database includes

LivingSocial hacked; 50 million affected(AP) Daily deals Web site LivingSocial is the latest database target for hackers, who have compromised the personal information of more than 50 million people.

In internal LivingSocial e-mails obtained by AllThingsD, the unknown culprits appear to have made off with the names, e-mails, birthdates, and encrypted passwords of what appears to be

The Security You Need

Write

Read

Write

Write

Read

Analyze

Search

Search

Success Story: Thomson Reuters

“Security is very important to us, so we’re naturally very pleased to see all the new security features in DataStax Enterprise 3. Its scalability and performance are enabling us to develop an exciting financial data analytics platform that will create a better experience for our audience.”

What’s next for your business?

Future-proof your modern applications.

• Expand capacity when needed without business interruption.

• Scale to handle new product lines, new markets, and more.

DataStax Enterprise – The future-proof platform

• Easily increase performance and scale • Add nodes transparently/online• Across multiple data centers and cloud zones

DataStax Enterpris

e The Enterprise NoSQL Platform

Online

AnalyzeSearch

DataStax Enterprise The Enterprise NoSQL

Platform

Online

Analyze

Search

Online

AnalyzeSearch

Online

Analyze

Search

Success Story: Ooyala

DataStax is driving Cassandra to be the first viable alternative to the Oracle database for companies who are transforming the way they interact with customers.

Getting ahead of exploding growth• Sign big, new contracts all the time (ESPN)• 200M unique users per month• 2 Billion events per day• Hundreds of TB’s of data

Flexible architecture • “Couldn’t shoehorn RDBMS technology”

Very small operations team• 3 people• 100’s of nodes

Get Strong Payback on IT Investment

Constant Contact found that scaling out with NoSQL vs. IBM DB2 saved them 90% in software costs, and was implemented in 1/3 the time...

“To do what we need to do today without Cassandra would cost a couple million dollars more and would be significantly harder to manage operationally.”

• Better ROI

• 80-90% less than a RDBMS

• Simpler & faster development

• Greater insight

•More flexibility and functionality

How can I try DataStax Enterprise?

• Go to www.datastax.com/download• Download DataStax Enterprise• Installs and configures in minutes• Completely free for development

evaluation (no trial time bombs)• Subscription required for production

deployments

Resources: DataStax.com

Eric’s Book: Practical Cassandra

Thank You – Questions?

We power the big data applications that transform business.