How ‘Social’ Is Your Social Media?

…And Why It Matters!

Putting Words Into Context

The adjective "social" implies that the verb (or noun) to which it is applied…is somehow more communicative, cooperative, & moderated by contact between people.

Words Into Context cont…

The word media refers to any tools used to store & deliver information or data 

Today’s social technologies enable people & businesses to create their own media

This media is a means of getting their own audiences…through attention, attraction & affinity

Markets Are Conversations

Billions of conversation are flow through the web daily. But static conversations get little attention.

Among 100s of millions of web sites, >80% have static content. The content never changes & subsequently does not engage "people" in relevant and rewarding dialog.

Is Your Media Static?

Static means showing little change, characterized by lack of movement or progression.  A ‘static conversation’ is one which doesn't progress towards improvement by either party engaged.

Is Your Business Static?

In business, if your not engaging with the market…you’re likely not making any real progress or movement towards a goal. In other words your business becomes static.

What Drives Social Media?

In today’s economy, traffic is an indicator of market engagement. Market engagement is an indicator of interest and attention.

Your Social Media presence can draw attention, but unless you are providing progressive content (rather than static content), your not creating an attraction, an affinity, or subsequently…an audience. Get It?

Where Is the Market Looking?

Common ‘Visitor’ Data

Is Their Traffic Progressing?

Statistically stable. In other words static! These brands spend in excess of $300

Million on advertising They are attempting to be “social”…but their

content and news is old! Most Old Media Doesn’t drive what’s needed:

“Social Media”

Does Old Media Attract Revenue?

Forbes Magazine

Why Is Traffic Down?

Forbes’ site forces viewers to view an ad when you enter the site

Then they try to trap you into registering for their site before you can view the content

Anti social behavior does not keep an audience: 20% reduction in traffic resulted (Yr 1)

Stealing time & productivity is Anti Social

Business Exchange

What Is The Difference?

Consider the traffic of Business Exchange vs old media sites - which has the greatest % chg?

The answer is clear. “Interest in Media” has changed from the old model to the new model…driven by consumers. 

Business Exchange is driven by the media created by the people rather than by the traditional model of media

Why Is Traffic Important?

How Important is Social Media?

Why Search Is Important

How Do You Rank?

Traffic Creates Ranking Ranking Indicates Engagement Engagement Creates Connections Connections Create Relations Relations Create Opportunity Opportunity Creates Revenue

Why You Need Social Media?

77% of all Internet users read blogs. 45% of all Internet users have started blogs. 30% of blog readers spend most of their time reading

news and current affairs blogs. 25% of blog readers spend most of their time reading

opinions on products and brands. 36% of Internet users think more positively about

companies that use blogs. 32% of Internet users trust bloggers opinions on

products and services.

How’s Your Web Site Doing?

Google Search Trend: ‘Social Media’

What is your Competition Doing?

They are learning quickly They are positioning They are engaged They know it is important They are after your customer

The Latest Facts Say A Lot

Is YourBusinessBest in Class?

The ROI From Conversations

Push vs. Pull: Which Is Better?

Self Center Conversations

How responsive are you

when engaged w/a self-centered

person, or someone who

ignores you, or someone

who never responds

to your needs.

Get it?

Conversational Currency Cycle

Creating Currency Is A Process

Word Of Mouth Marketing

KFC sold out of Chicken within a few hours!

Conversational Currency

It’s Not about You It’s Not just about Product It’s Not about “Spam” It’s Not only about “Networks” It’s Not About “Pushing” It IS About “Conversation”

The Science of Networks

Six Degrees Message Propagation Market Engagement To Be Heard: Be seen To Be Seen: Listen Listen To Add Value

Where Is Social Media Going?

Let’s engage in ‘Conversation’

What Did You Get From This Presentation? What Does Your Business Need? Where Should You Start? What Do You Need? Will You Make The Needed Changes? How?

Thanks For Your Time!

The World Is Yours At the Click of a Mouse

jay.deragon@gmail.com

www.relationship-economy.com