HOW STORYTELLING

STARTUP CAN BOOST YOUR

NOWADAYS MORE AND MORE PEOPLE HAVE THE DREAM TO START THEIR OWN BUSINESS

INSTEAD OF WORKING FOR BIG COMPANIES!

WHY?

ENTREPRENEURIAL SKILLS IMPROVEMENT

BECAUSE OF

UNDEFINED JOB ROLES

BECAUSE OF

INNOVATION

BECAUSE OF

OWNERSHIP

BECAUSE OF

THAT MEANS THERE’S A LOT OF NEW BUSINESS POPPING

OUT THERE.

BUT IT’S NOT AS SIMPLE AS IT LOOKS!

71% OF THE DEAD COMPANIES

LASTED LESS THAN TWO YEARS AFTER THEIR LAST FUNDING ROUND

MOST DEAD COMPANIES DIED BEFORE RAISING

>$1M

SO...

WHAT’S THE DIFFERENCE BETWEEN SUCCESSFUL STARTUPS AND FLOPS STARTUPS?

TECHNOLOGY BUSINESS

SKILLS

A REAL PROBLEM SUCCESS

IS HERE

A COMBINATION OF A FEW THINGS:

LET’S TAKE A CLOSER LOOK!

A REAL PROBLEM...

WHICH IS A CONFLICT...

THAT NEEDS TO BE SOLVED...

LEADING TO A STORY.

SO, YOU NEED A GOOD

STORY!

BUT… MY BUSINESS DOES NOT HAVE

ENOUGH LIFE TIME… HOW AM I SUPPOSED

TO HAVE A STORY?

YOU YOUR PATH YOUR APPROACH YOUR MOTIVATIONS YOUR REASONS WHY

{ YOUR BUSINESS

STORY

OK, I´VE GOT THAT! BUT HOW CAN I TELL IT?

WELL, LET’S TALK ABOUT

STORYTELLING!

YOUR CONSUMERS ARE THE MAIN CHARACTERS.

THEY NEED OR WANT SOMETHING.

YOUR CONSUMERS ARE THE MAIN CHARACTERS.

THEY NEED OR WANT SOMETHING.

YOU ARE HELPING THEM TO ACHIEVE THIS SOMETHING!

YOUR BUSINESS SHOULD BE AN ANSWER TO ONE OR MORE

CONFLICTS

AND YOUR APPROACH SHOULD BE DONE TROUGH AN

ARCHETYPE

BY THE WAY, THERE’S 12 OF THEM

SO, BETTER SAID...

YOUR STORY IS ABOUT

HOW AND WITH WHICH TONE OF VOICE

YOU’RE GOING TO BRING A RESOLUTION!

THESE FOLKS ARE DOING IT JUST RIGHT:

“I´m planning a Wedding and it’s a lot of work!” “It takes a lot of time!” “There a lot of stuff that

need to be done.”

The Consumer’s Conflict

Example #1

“Don’t worry, I GET IT!”

AS

Example #1

Emotion.me was founded by a couple of entrepreneurs that was getting married while working hard on their business. They didn't have time, so

they hired a wedding planner, which is a very expensive service. Here they've noticed a gap where technology could be applied to make

the life of brides and grooms easier.

Example #1

The Resolution

“Band t-shirts are kinda boring…”

“Is there any innovation that could make it

more FUN?

The Consumer’s Conflict

Example #2

Let’s mix SKULLS with CUPCAKES!

AS

Example #2

Example #2

The Resolution

Johnny was a guy who thought band t-shirts were way too dark and boring. He decided to put some cupcakes on it as a joke. Guys thought it was funny, girls thought it was cute. He started to sell them from his truck and after a

few years he opened shops he calls “Bakeries”.

“I want to share things on the internet

but I don’t want people I know to see it.”

“Facebook has too many social rules… Boring.

The Consumer’s Conflict

Example #3

LET’S SHARE ANONYMOUSLY!

AS

Example #3

Some people got sick of the fact that all the motivation there is behind social networks content publishing is ego and vanity. Whisper arises an anonymous social platform for

people who want to creatively share and connect with others over experiences, feelings, thoughts and dreams that they can't communicate anywhere else.

Example #3

The Resolution

NOW IT´S

YOUR TURN!

WHY DOES THE CONSUMER NEED YOU?

THE CONFLICT

HOW IS IT GOING TO BE YOUR APPROACH?

THE ARCHETYPE

WHAT DO YOU DO TO HELP THE CONSUMER ACHIEVE THEIR WISHES?

YOUR PRODUCT/SERVICE

GOOD LUCK!!!

www.lukso.com.br