How Sweepstakes Works

NextBee Media

- The Process

Goal

Increase Followers

The Process

Your motive behind running a sweepstakes program on Twitter or

Facebook is to generate a buzz

Develop a Simple Sweepstakes Program

Less steps means more involvement

Your participants do not expect to be evaluated on the basis of merit

Keep it Simple

Offer a Relevant Reward

A reward that matches your industry

Create interest in your own products

Develop prospects from among participants

Decide What Customer Information

to Capture

Decide what information you will need to develop promotional campaigns

Try to capture as little information as possible to facilitate participation

Name, Email, Phone number, Address, Age

Build Custom Forms

Develop a form based on the information you want to capture

Promote Sweepstakes

If you have a good following on Twitter or Facebook, promote the sweepstakes contest there

Run targeted ads if you don’t already have a base

Affiliates can further your reach

They take your sweepstakes to networks you never knew existed

Seek Affiliates’ Assistance

They generate interest among social users

Customer Enters Information to Participate

You grab customer data

Customers fill in desired information to participate in sweepstakes

Social Widgets for Sharing

Let participants share sweepstakes on social media

in hope for a bigger reward

Offer incentives when they bring in more participants

Let them share rewards as well

Make room for abundant sharing through on-site

social widgets

Automatic Notification of Successful Participation

Successful

Participation in

Sweepstakes!

Trigger automatic notifications as soon as participants’ entry is validated

A notification of participation in sweepstakes gets posted to the participants’ contacts’ feed

Increases the chances of your sweepstakes going viral

Celebrate Success… Together

Finally,

www.nextbee.com

THANK YOU!

NextBee Media