How the Internet of Things will Change Homes and Homebuilding

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© 2015 HomeSphere, Inc.

How the Internet of Things Will Change Homes and Homebuilding

PCBC 2015

June 25, 2015How the Internet of Things Will Change Homes and HomebuildingA Panel at the Pacific Coast Builders Show (PCBC)June 25 2015

The Experts

Director, Design Lens

John Burns Real Estate Consulting

President HomeSphere

Director of Marketing,

ConnectivityLiftMaster

Co-founderRachio

Juan Lopez Chris KleinJohn WebsterIsabell KerinsGlenn Renner

Director of Residential New

Construction Lennox Industries

© 2015 HomeSphere, Inc.

Learning Outcomes

• Gain understanding of the IoT market and its steep growth trajectory.

• Hear how IoT home products generatesales and deliver benefits for builders/homebuyers.

• Understand the current adoption rate for connected products.

• See into the future of connected home design.

© 2015 HomeSphere, Inc.

IoT= The Place to Be

Estimated Device Shipments by Sector

The Internet of Things: The Future of Consumer Adoption, Acquity Group, 2014

IoT for the Home = Most Desirable

Smart thermostat

Wearable fitness

Connected security

Smart fridge

Smart watch

Self-driving vacuum

Wearable display

Smart clothing

0 5 10 15 20 25 30 35

5 years1 year

The Internet of Things: The Future of Consumer Adoption, Acquity Group, 2014

The Future of Consumer Adoption

IoT for the Home: A Booming Market

2014 2015 2016 2017 2018 2019$0

$100

$200

$300

$400

$500

Connected-Home Revenue (in Billions)

The Connected Home Report, BI Intelligence, 2014

Adoption Rates by Category

Global Connected-Home Device Shipments by Category

The Connected Home Report, BI Intelligence, 2014

Consumer Insights

National

New Home Shopper

Preferences

© 2015 HomeSphere, Inc.

More Time. More Savings. More Comfort.

The key ingredients to good technology?

© 2015 HomeSphere, Inc.

Energy Savings = Top Priority

91%want energy-efficient home

products

if it will save on their

monthly

expenses.

© 2015 HomeSphere, Inc.

65%said they would pay

$7,500 or more for green

products if they returned

monthly savings.

Buyers Pay to Save

© 2015 HomeSphere, Inc.

Top 5 Energy-Efficient Features

1. Newer windows

2. Programmable thermostat

3. Adequate insulation

4. New A/C unit

5. High insulation standards

© 2015 HomeSphere, Inc.

What smart-home products generatesales and deliver benefits for

builders/homebuyers?

© 2015 HomeSphere, Inc.

25% want a

smart home monitoring system

for$7,000.

© 2015 HomeSphere, Inc.

Smart Systems that Intelligently Manage People’s Living Environment

iComfort S30 smart communicating thermostat

Control from smart device

© 2015 HomeSphere, Inc.

Smart Systems that Intelligently Manage People’s Living Environment

Perfect – Temp“Feels Like” Comfort

Remote MonitoringSave $’s

Performance Reportssave $’s

• Advance warning of a problem-prognostics

• Truly proactive diagnostics

• Alerts HO/Dealer of issues before they are problems

Smart Away –Schedule IQ

• Uses the GPS on your mobile phone to detect if you are home or away

• Automatically adjusts cooling/heating levels based on HO’s geographic location

• Adapts to unpredictable routine’s

Geo – Fencing Technology Saves Energy - $’s

Allergen Alert - Comfort

Monitors zip code for air quality - auto adds filtration

Peace of Mind

© 2015 HomeSphere, Inc.

This happens to us all

“DID I LEAVE THE GARAGE DOOR OPEN?” …THAT MOMENT

© 2015 HomeSphere, Inc.

MyQ® Partnerships

MyQ® controlsNest thermostat

MyQ® works Alarm.com app

MyQ® works with Wink App

We’re partnering with leaders in Home Automation to increase the value of MyQ® to your homebuyers.

© 2015 HomeSphere, Inc.

Sales Opportunities: Smart Sprinklers

© 2015 HomeSphere, Inc.

 

What is the current adoption rate for connected products at

your company/in your industry?

© 2015 HomeSphere, Inc.

97% want the lowest operating costs.

© 2015 HomeSphere, Inc.

90% want to prepare for rising energy costs.

© 2015 HomeSphere, Inc.

73%

will buy design

features over

energy-efficient

features.

© 2015 HomeSphere, Inc.

Only

7%

said energy efficiency was

not important to them.

© 2015 HomeSphere, Inc.

Optimistic Growth20

12

2013

2014

2015

2016

2017

0

1

2

3

4

5

6

Worldwide Shipment Forecast: Smart

Thermostats (units)

Mill

ions

• Acceptance of smart control

products has been increasing at

a rapid rate, driven by smartphone

penetration and increased

consumer awareness.• Lennox adoption rate has

increased significantly.• Over half the high-end systems

sold are controlled by smart

thermostats.• Smart technology is a major driver

for the HVAC industry.• Wi-Fi thermostat sales will double

by 2017; 10X by 2020.

© 2015 HomeSphere, Inc.

The Connected Garage User

© 2015 HomeSphere, Inc.

What Connected Garage Users Tell Us

70% of homeowners use the garage as primary door 76% of the time

Consumer feedback – LiftMaster research (Nov 2014)

Adoption rates: Smart sprinklers

• If it ain’t broke don’t fix it: historical sprinkler controller turnover rate has been

around 6%.• But when it comes to smart,

86% of customers updated a working controller for a smart controller.

• Market forces like drought, rising water prices and growing channels like Amazon are expanding the turnover rate.

© 2015 HomeSphere, Inc.

 

What does the future hold?

© 2015 HomeSphere, Inc.

What are some of the community and product solutions out there today?

1. Security2. Temperature control3. Lighting4. Entertainment5. Appliances6. Measured performance7. Better health8. Community

The Future

© 2015 HomeSphere, Inc.

Lose your keys?Who needs them anymore.Keypad entry.You can let a guest in with an app.Works with in-house video and motion sensors.

AdvantageNo key needed.Security.Convenience.

The Future

© 2015 HomeSphere, Inc.

Source Photo: Warmly YoursHeated floors? Heated Driveway.A whole new convenience. Radiant heat flooring — a heated mat under your hardwood or tile that keeps your floor — and your toes — warm. Add to the outside and no more shoveling snow.

AdvantageConvenience. Time. Life made easy.

The Future

© 2015 HomeSphere, Inc.

A Sound Decision:Wireless Speakers in Can LightsCan lights, small circular lights inset in the ceiling, add elegance to any room. Now you can have music too.

AdvantageEasy sound that saves space.

Source: CNBCPhoto: Klipsch

The Future

© 2015 HomeSphere, Inc.

Smart Grid AppliancesTurn appliances on remotely.Start dinner as you are leaving the office.Wash a load of laundry while on vacation.Monitor energy usage — from ANYWHERE.Turn your appliances on during non-peak times.What’s next? Tell your robot vacuum to have the house cleaned before you get home!

AdvantagePerformance. Longer-term savings.

Source: CNBCPhoto: LG Electronics

The Future

© 2015 HomeSphere, Inc.

Health devices as the Boomers get olderTelehealth links doctors and patients to track health and safety.Video conferencing with a physician for a scheduled checkup. Track diabetics using a tablet to transmit their daily glucose levels.Updates on heart rate and weight whenever you step on the sensor-equipped treadmill in your home gym.

AdvantageComfort. Time. Potentially Savings.

The Future

© 2015 HomeSphere, Inc.

Virtual ViewNot everyone is blessed with the pocketbook to have an apartment or home with stunning view.

AdvantageViews sell. Emotion. Comfort.

Source: CNBCPhoto: The Sky Factory

The Future

© 2015 HomeSphere, Inc.

Order Your Groceries Too?Connects to the InternetManage the food insideInteractive grocery list and recipes take advantage of the items you haveTracks expiration datesOrder food from an online grocery store directly through the embedded LCD screen.

AdvantageSave from wasting food.Maximizes recipes with food you have.Easy ordering.Saves time.

The Future

© 2015 HomeSphere, Inc.

The Future

An intranet brought to you. Made for you.

AdvantageTime. Money. Comfort. Connect.

Source: Nextdoor

© 2015 HomeSphere, Inc.

The Future

Your Butler. Really.Manages laundry/dry cleaningDelivers groceriesPicks up packagesSend Mom a birthday cardStocks your refrigeratorLearns behaviorCustomized for your preferences

AdvantageConvenience. Time.

© 2015 HomeSphere, Inc.

The Future

A new kind of power?Tesla is working on a house battery.Off the grid solution.Lower priced power solution.

AdvantageSaves money.Control.

Source: ZME SciencePhoto: Tesla Home Battery

© 2015 HomeSphere, Inc.

1950’s

1970’s

2000’s

Expanding core thermostat functionality to a ‘lifestyle’

tool…integrating other apps and services

Source: IMS Research Worldwide Shipment Forecast for Remote Access and Control Thermostats (Millions), Gartner

Prognostics

Smart Diagnostics

Performance Metrics

IoT enablement

Wireless connectivity

2015

IoT is the Future

By 2020, 30 billion things will be

connected…every product > $100 will

be smart

• New technology will be a “Game Changer”• As new technologies emerge pieces will drop for smart products (i.e., mobile

phones)• As prices drop adoption rates for smart home products will soar

© 2015 HomeSphere, Inc.

The Tipping Point

Berg Insights, 2013 LiftMaster analysis, 2015

IoT / Connected Home 50% tipping point = 2021

Device makers, service providers and DIY home automation ecosystems will drive adoption

The Early Years:

DIY Market

Growing Up:

Remodelers and Landscape

Professionals

Maturation:

Customer Demand in New

Builds

Future of Smart Sprinklers

© 2015 HomeSphere, Inc.

Conclusions

• Now is the time to capture your share of the market, expected to reach $490 billion by 2020

• Demand for IoT for the home will continue to grow, driven by: • Full penetration of smart phone usage • A growing IoT market (expected to reach $25 billion by 2020) with smart

home technology at the top of consumer’s minds • Advances in technology that will overcome security and pricing

concerns, lowering prices• Remember: • Comfort and security are top benefits• Cost savings remain at the forefront

of consumers’ minds• Energy savings and “being green”

remain important to buyers

© 2015 HomeSphere, Inc.

QUESTIONS?

© 2015 HomeSphere, Inc.

The Experts

Glenn Renner, HomeSphere

720-974-6183, grenner@homesphere.com

Isabell Kerins, John Burns Real Estate Consulting

949-870-1241, ikerins@realestateconsulting.com

John Webster, Lennox Industries Intl.

972-497-6232, john.webster@lennoxind.com

Juan Lopez, LiftMaster

630-501-2967, juan.m.lopez@chamberlain.com

Chris Klein, Rachio

303-524-5516, chris@rach.io

© 2015 HomeSphere, Inc.