Post on 17-Aug-2014
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How to be aSocial Media Butterfly
Danielle BrigidaNational Wildlife Federation
Nonprofits Use Social Networks...
To Reach
To Engage
To Increase Revenue
Beyond the Buzzwords• It’s a new way to do old business.• There’s no one way to do it.
Mixx
MySpaceChange.org
Be Present
Strategically Choose Your Involvement
Personal or Organizational?
Branding Your ProfilesIf joining more than one network, attempt to have a consistent user name and basic profile.
NWF inspires Americans to:
• Confront Global Warming• Protect and Restore
Wildlife Habitat• Connect with Nature
Observe and Listen
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Originally Uploaded to Flickr by Mike Bailey-Gates
Find The Active Users
Originally uploaded to Flickr by Yeonsang
• Super Influencers are great friends
• Ask them for advice
• Help them and you can learn from it
Learn and Apply Study...then test!Originally uploaded to Flickr by Steven S.
Maintenance
Originally uploaded to Flickr by THOR
• Update your profile • Answer questions
• Ask questions
• Interact and participate • Search for the easy way
Enjoy the Building Effect Over time yourprofile will groworganically
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1stWeek
6thWeek
11thWeek
16thWeek
New Fans
Freedigitalphotos.net
NWF Facebook Fans
Use What You LearnTry to create content based off trends and community interest.
Why Did This Work?• Trendy and Relevant • A Bit Goofy• Informational
What We Measured- Inbound links- Repostings- “Eyeballs”
Social Media Tracking
Google Alerts
Blog Searches-technorati-ice rocket-boardreader
RSS Readers-Bloglines-Google Reader-Feedreader
Detail Searches-Summize.com-Wordpress-Del.icio.us
Find Solace in the Filtering Sites
• Ping.fm• Friendfeed• Facebook• Iminta• Hellotxt• Onlywire
Reach a desired audience
Engage people
Offer a way to revenue
Set Goals to Measure If Your Profiles Successfully...
A Few Takeaways• If you’re doing traditional communication
you should be doing this.• Make information easy to distribute online.• Try new things. • Remember your relationships. • Be authentic (it’s more important than
being cool).