How to Build a Recruitment Branding Team: Oracle Case Study

Celinda ApplebyHead of Global Recruitment Branding – Oracle

@CelindaAppleby #EBrandCon

500,000+ resumes60,000 interviews20,000 hires

Audit

State of the Union

Why

1 Full scale marketing team at your disposal at any time

2 100% brand control + access to internal stakeholders

3 Accountability structure to ensure timely execution

4 Ongoing recruitment needs that require real-time attention

5 Tailored strategy driven by results and metrics

Headcount Strategy

Multimedia DesignersCopywriters

Branding SpecialistsCommunity Managers

How to build a team

Audit your brand and strategy

1

2Staffing strategy

3

Leadership Buy-In

Onboarding

4

Never stop… 5

Thank You!@CelindaAppleby