Personal Branding

@howardvkHoward Kingston

@howardvk

2BY THE END OF THE LESSON, YOU SHOULD BE ABLE TO…1. DESCRIBE THE COMPONENTS OF EVERY BRAND, INCLUDING PERSONALITY, MISSION, VALUES AND PROMISE.

2. ANALYZE HOW POPULAR BRANDS DEFINE THESE COMPONENTS.

3. CLEARLY ARTICULATE YOUR BRAND’S COMPONENT TO CREATE A BRAND BRIEF.

4. DEFINE YOUR BRAND’S MINIMUM VIABLE PERSONALITY.

You are a brand.

Personal Branding Framework

1) Passions2) End Goal3) Rock-stars4) Stage5) Online creds 6) Noise

Howard Kingston @howardvk

WHY DO PERSONAL BRANDS EVEN MATTER?

DIGITAL MARKETING

Howard Kingston @howardvk

8Personal Branding Framework

1) Passions2) End Goal3) Rock-stars4) Stage5) Online creds 6) Noise

Howard Kingston @howardvk

Howard Kingston @howardvk

11

Personal Branding Framework

1) Passions2) End Goal3) Rock-stars4) Stage5) Online creds & leverage6) Network!

Howard Kingston @howardvk

Personal Branding Framework

1) Passions2) End Goal3) Rock-stars4) Stage5) Online creds 6) Noise

Howard Kingston @howardvk

Personal Branding Framework

1) Passions2) End Goal3) Rock-stars4) Stage5) Online creds 6) Noise

Howard Kingston @howardvk

Personal Branding Framework

1) Passions2) End Goal3) Rock-stars4) Stage5) Online creds 6) Noise

Howard Kingston @howardvk

Personal Branding Framework

1) Passions2) End Goal3) Rock-stars4) Stage5) Online creds 6) Noise

Howard Kingston @howardvk

Resources

• Blog: StartupRemarkable.com• Book: Choose Yourself• Book: Platform (Michael Hyatt)• Blog: QuickSprout.com

Howard Kingston @howardvk