STRATEGY & BRANDING HOW TO CHERISH THE AMERICAN DREAM OF BRANDS InnoCampus 21st October 2014

Martin Künzi, COO Enigma | Strategy & Branding

7 LIES IN ADVICE

1. OUTPERFORM YOUR COMPETITORS

2. SPEED UP

3. CREATE A NEW MARKET

4. CREATE A STRONG BRANDING

5. DO GREAT STORYTELLING

6. INVENT SOMETHING

7. BE FIRST

7 LIES IN ADVICE

OUTPERFORM YOUR COMPETITORS

BELIEVE IN YOUR ABILITIES

SPEED UP

CREATE UNIQUE EXPERIENCES

CREATE A NEW MARKET

ENTER A FLOURISHING MARKET AND ADAPT

CREATE A STRONG BRANDING

LINE UP YOUR BRANDING WITH YOUR BRAND

CASE STUDY: TRANSVERSAL BRANDING

SMART MARKETING KONFERENZ 2014≥ Website

SMART MARKETING KONFERENZ 2014≥ eNewsletter

SMART MARKETING KONFERENZ 2014≥ Poster

≥ Inviatation card

@wissensfabrik @piratetill

@olivierschwarz

SMART MARKETING KONFERENZ 2014

11. November 18:30 Auditorium der HWZ Zürich—19. November 18:30 Aula der PHW Bern— enigmaprod.ch/ smartmarketing

STRATEGY & BRANDING

Dr. Joël Luc Cachelin«On- oder Offliner»

@wissensfabrikWissensfabrik

Olivier Schwarz«Der Mehrwert eines Blogger Events für Victorinox»

@olivierschwarzVictorinox

Martin Künzi«Der Amerikanische Traum einer Marke»

@piratetillEnigma

Twitter Feeds der Referenten.Wie smart sind Sie? enigmaprod.ch/smart Dialog Kontext

STRATEGY & BRANDING @wissensfabrik

@piratetill

@olivierschwarz

SMART MARKETING KONFERENZ 2014≥ Google Display Ads

STRATEGY & BRANDING

DO GREAT BRAND STORYTELLING

LEARN HOW TO BE A STORY MAKER

INVENT SOMETHING

USE THE TOOLS IN AN INNO-VATIVE WAY

BE FIRST

GET RECOGNISED

1. OUTPERFORM YOUR COMPETITORS

2. SPEED UP

3. CREATE A NEW MARKET

4. CREATE A STRONG BRANDING

5. DO GREAT STORYTELLING

6. INVENT SOMETHING

7. BE FIRST

1. BELIEVE IN YOUR ABILITIES

2. CREATE UNIQUE EXPERIENCES

3. ENTER A FLOURISHING MARKET AND ADAPT

4. LINE UP YOUR BRANDING WITH YOUR BRAND

5. BE A STORY MAKER

6. USE TOOLS IN AN INNOVATIVE WAY

7. GET RECOGNISED

7 LIES IN ADVICE

HERE’S THE ONE THING BRAND NEEDS TO CHERISH THEIR AMERICAN DREAM …

MINDSET OF PASSION

STRATEGY & BRANDING

Martin Künzi martin@enigmaprod.ch

Olivier Perez Kennedy olivier@engimaprod.ch

Pinocchio: Wikimedia

Model: Amazon

Eurostar:

Wickedgoodtraveltips

Takasa: Salvation Army

Departure hall: Wikimedia

Mozia Bridges: Butlerway

Steve Jobs: Lionspire