MAXIMUM OCCUPANCY /

HOW TO GET $1,000,000,000 IN TEN MINUTES USING SOCIAL MEDIA

MOSH.CO.NZ

Pillars of Good Social:2.8 Million

1.7 Million

0.5 Million

0.5 Million

0.3 Million

0.5 Million

? Million

Fish where the fish are

Videos, easily shared, easy to find (SEO)

Professional person-person networking

Fast breaking, loved by the media

Beautiful, image rich, loved by women

Trendy, mobile photo sharing

Young, fun, images that disappear (supposedly)

Source: June 2015 Nielsen Net Ratings Data, ‘Active Users in NZ’

NZ’s biggest website gets approx.

2 million visits per month

Facebook gets 2 Million users per day 30% are over 50

Pillars of Good Social:• Depth over breadth - match objectives with

platforms, don’t be on everything

• Creativity + structure - social media will waste resources without good ideas and sound processes

• Integrated - social media is a great amplifier

• Platform agnostic - know what you own, and know what you rent

• Authenticity - don’t manipulate, give people a reason to care!

604020

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0.8

1.0

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ENG

AG

EMEN

T %

(PER

CO

MM

UN

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MEM

BER)

FREQUENCY (AVERAGE POSTS PER MONTH)

AREA OF CIRCLE REPRESENTS COMMUNITY SIZE

COCA COLA(246,466)

ANZ (68,298)

AIR NEW ZEALAND(951,713)

XERO(53,835)

ASB(128,803)

FACEBOOK ADVERTISING(AND INSTAGRAM)

(OH YEAH, TWITTER TOO...)

MAKE USE OF YOUR MOST VALUABLE RESOURCE:

U G C

Q & A