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How to Increase Your Presence in the Media

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Stories are everywhere

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Two types of stories

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Three areas:

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Final point: How we can help

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How to Construct a Successful Pitch

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What makes a good story?

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People

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Alumni

Teacher

Students

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Is it new? Is it timely? Why should we care? How does it appeal to the outlet’s audience?

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Writing a press release

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Vancouver Expo Press Release

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Vancouver Expo Press Release

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Vancouver Expo Press Release

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Vancouver Expo Press Release

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Vancouver Expo Press Release

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Vancouver Expo Press Release

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It’s not about you!

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How to work with media outlets

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Monitor media outlets

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Create a contact list

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Create and establish a relationship

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Take care of them

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If it’s an event, make it an EVENT

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Find out deadlines

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Contact at crucial times

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Make yourself easy to find

Call me

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BLOGourkids

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How to monitor your coverage

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How to keep track of your coverage

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How Our Kids can help

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TEDxIBYork & The York School

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On the Blog

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On Twitter

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On Facebook

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Newsletter

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Magazine

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