Date post: | 01-Nov-2014 |
Category: |
Technology |
Upload: | socialdriver |
View: | 1,116 times |
Download: | 0 times |
Hacking PRGetting Press for Technology Companies
PR
It’s a system...And all systems can be hacked.
Why is Press Important?
• Free
• Social Proof
• Trust - More weight than marketing messaging
• Starts inbound interest
STRATEGY
REPORTERS DO NOT
WANT TO WRITEMETA STORIES
STOP TRYING TO GET THEM TO
</META>
NODEv
INFLUENCER
NODE
• Well read by everyone
• Significant Distribution
• Often an “aggregator”
INFLUENCER
• Not read by everyone, but influences nodes and influences early adopter thinking
• Personal blogs of Chris Dixon, Fred Wilson, Mark Suster, Brad Feld, etc.
TECH PRESS LANDSCAPE
TECH PRESS LANDSCAPE
Influencer Node
Very Important
Less Important
TRENDS
• Daily Deals! iPhone Apps! Facebook Privacy! PINTEREST!
• Tech Reporters love covering trends
LIFE CYCLE OF A TREND
Influencers Start
Nodes Pick it up
Audience Cries, Please Stop!
People write sarcastic pieces
WHAT MAKES A GOOD PITCH?
1. NEWs, not meta
2. Right part of the TREND CURVE
3. SCARCITY (via Embargoes, Exclusives, etc)
Thank You!