Growth HackingBartek Kiszala @kiszal

piątek, 25 stycznia 13

Facts about Base CRM

piątek, 25 stycznia 13

Facts about Base CRM

• Customer Relationship Management & Sales Tracking

piątek, 25 stycznia 13

Facts about Base CRM

• Customer Relationship Management & Sales Tracking

• Leading on mobile: 1st in Google Play, 1st in the App Store

piątek, 25 stycznia 13

Facts about Base CRM

• Customer Relationship Management & Sales Tracking

• Leading on mobile: 1st in Google Play, 1st in the App Store

• Small and medium size businesses (1-500 ppl)

piątek, 25 stycznia 13

Facts about Base CRM

• Customer Relationship Management & Sales Tracking

• Leading on mobile: 1st in Google Play, 1st in the App Store

• Small and medium size businesses (1-500 ppl)

• Market of 7M businesses in western world

piątek, 25 stycznia 13

Facts about Base CRM

• Customer Relationship Management & Sales Tracking

• Leading on mobile: 1st in Google Play, 1st in the App Store

• Small and medium size businesses (1-500 ppl)

• Market of 7M businesses in western world

• Delivery model - SaaS

piątek, 25 stycznia 13

Facts about Base CRM

• Customer Relationship Management & Sales Tracking

• Leading on mobile: 1st in Google Play, 1st in the App Store

• Small and medium size businesses (1-500 ppl)

• Market of 7M businesses in western world

• Delivery model - SaaS

• Business model - Freemium

piątek, 25 stycznia 13

What is growth hacking?

piątek, 25 stycznia 13

What is growth hacking?

Achieving growth by engineering and writing code.

piątek, 25 stycznia 13

Why growth hacking is important for a startup?

piątek, 25 stycznia 13

Why growth hacking is important for a startup?

It allows growing your company without spending $$ on marketing and sales.

piątek, 25 stycznia 13

Base CRM Growth

piątek, 25 stycznia 13

Base CRM Growth

piątek, 25 stycznia 13

Base CRM Growth

piątek, 25 stycznia 13

What is the magic behind growth?

piątek, 25 stycznia 13

Sorry...

piątek, 25 stycznia 13

5 steps for Growth Hacking

piątek, 25 stycznia 13

5 steps for Growth Hacking

1. Set goals for growth

piątek, 25 stycznia 13

5 steps for Growth Hacking

1. Set goals for growth2. Decide on activity to achieve goal and

set hypothesis regarding the activity

piątek, 25 stycznia 13

5 steps for Growth Hacking

1. Set goals for growth2. Decide on activity to achieve goal and

set hypothesis regarding the activity 3. Run the experiment and gather data

piątek, 25 stycznia 13

5 steps for Growth Hacking

1. Set goals for growth2. Decide on activity to achieve goal and

set hypothesis regarding the activity 3. Run the experiment and gather data4. Analyze results and verify hypothesis

piątek, 25 stycznia 13

5 steps for Growth Hacking

1. Set goals for growth2. Decide on activity to achieve goal and

set hypothesis regarding the activity 3. Run the experiment and gather data4. Analyze results and verify hypothesis5. Repeat steps 2-4

piątek, 25 stycznia 13

Growth goals at Base

piątek, 25 stycznia 13

Growth goals at Base

• Bring more people to the system - distribution & acquisition

piątek, 25 stycznia 13

Growth goals at Base

• Bring more people to the system - distribution & acquisition

• Deliver product value ASAP - engaging customers, keeping them active

piątek, 25 stycznia 13

Growth goals at Base

• Bring more people to the system - distribution & acquisition

• Deliver product value ASAP - engaging customers, keeping them active

• Increase premium conversion by delivering more value

piątek, 25 stycznia 13

Experiment that worked

piątek, 25 stycznia 13

piątek, 25 stycznia 13

Experiment that failed

piątek, 25 stycznia 13

piątek, 25 stycznia 13

Growth hacking mindset and culture

piątek, 25 stycznia 13

piątek, 25 stycznia 13

You might as well not change it at all if you're not going to measure

the impact of that changeMarc Pincus founder of Zynga

piątek, 25 stycznia 13

Questions?

piątek, 25 stycznia 13