Post on 20-Aug-2015
transcript
33% of U.S. online consumers have made a purchase based on
recommendations from Facebook
SOURCE: Friday Corner: 10 Mobile Marketing Stats
500Mmobile monthly active users worldwide.
SOURCE: newsroom.fb.com, April 2012
Fans and their friends overall bought 16% more frequently in store when exposed to paid media
Source: The Power of the Like II, comScore and Facebook, June 2012
#FB4BIZ WELCOME!
DAN SLAGEN Head of Paid Marketing, HubSpot
CHRIS LUO Head of Global SMB Marketing, Facebook
Facebook’s
1
steps
to Business SUCCESS WORKSHOP
2
3 4
Facebook’s
1
steps
2
3 4
Connect to New Fans with Facebook Ads
Everything on Facebook Starts with Your Page
Engage Your Fans with Quality Content
Influence the Friends of Your Fans
Everything starts with your Facebook Page
Pages
YOUR PAGE
THE WORLD
1
INTERACT WITH FANS
ACQUIRE FANS
Connect to New Fans with Facebook Ads
2
ENGAGE
3
Facebook’s
1
steps
2
3 4 Influence the Friends of Your Fans
Andy likes HubSpot.
HubSpot
Connect to Your Customers
Connect to Your Customers’ Friends
People are connecting with their favorite businesses
901M people on Facebook
3.2B likes and
comments on daily
These Connections Are Happening on a MASSIVE Scale
Fans Are More Valuable When They
Impact Their Friends
901MM users
Friends of fans
650K friends
Fan base
5K fans
Grow YOUR Business with Facebook
Company YOUR
1
2
3
4
5
6
to Influence
the Friends
of Your Fans
#FB4BIZ
TIPS
SPONSORED
STORIES VS
FACEBOOK ADS
#FB4BIZ
1
Ad Sponsored Story
Ad Sponsored Story
Post Like
Check-in
Post Comment
Event
Other Stories you can Sponsor:
Apps Domain
RUN PAGE LIKE
SPONSORED
STORIES
#FB4BIZ
2
RUN PAGE LIKE SPONSORED
STORIES
SPONSOR YOUR
CHECK-INS
#FB4BIZ
3
Encourage Your Customers to check-in
Chris checks-in at HubSpot
HubSpot Sponsor Chris Check-in
DOMAIN LIKE
SPONSORED
STORY
#FB4BIZ
4
What happens What you can do
How to admin a custom open graph object: https://developers.facebook.com/docs/opengraphprotocol
www.HubSpot.com Facebook Domain Sponsored Story
Great event
www.hubspot.com
Free Workshop: Four Steps to Achieving Business Success with Facebook
TRACK THE
PERFORMANCE
OF YOUR
CAMPAIGNS
#FB4BIZ
5
REVIEW ADS MANAGER REGULARLY
A/B test your ads
Best Practice
Watch the Response graph
Monitor your reach (10K+)
UNDERSTAND
THE AD
CREATE FLOW
#FB4BIZ
6
Chose your page (or app/place/event/domain)
What do you want to promote?
What do you want people to see?
What do you want to promote?
What do you want people to see?
KEEP AN EYE ON YOUR
ESTIMATED REACH
RUN PAGE LIKE SPONSORED
STORIES
Narrow Targeting Broader Targeting
RUN PAGE LIKE SPONSORED
STORIES
Narrow Targeting Broader Targeting
THANK YOU!
DAN SLAGEN Head of Paid Marketing, HubSpot
CHRIS LUO Head of Global SMB Marketing Facebook
#FB4BIZ
All-in-OneMarketing Software
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Marketing Analytics
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EVENT SNAPSHOT
AUGUST 27-30, 2012
15 small group workshops
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50+
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7 learning tracks
3 days
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