HOW TO LAUNCH A EVENT TICKETING SALES

BUSINESS ON MOBILE ROCKET FUEL FOR

ASPIRING MOBILE MARKETERS

@FLEPHDOTCOM

COURSE OVERVIEW In this course you will learn:

•  Why there is so much hype around mobile marketing •  How to draft a mobile strategy for your brand or business •  How to successfully mobilize your brand •  Why building for mobile is not the same as web •  Why so many brands are getting it wrong •  The importance of user profiling and how this affects CLTV •  How to avoid the pitfalls of mobile development •  How to deliver a seamless mobile experience for your business •  How to monetize your mobile platforms •  How to integrate mobile channels in traditional media •  How to use mobile media to drive traffic to your mobile platform •  And much, much more…

MOBILE INSIGHTS SECTION ONE

WHY IS THERE IS SO MUCH HYPE AROUND MOBILE MARKETING?

SO…

MOBILE IS THE MOST PERVASIVE MARKETING MEDIUM IN THE WORLD

BECAUSE…

VIRTUALLY EVERYONE HAS A MOBILE PHONE

US POPULATION = 310 million # OF MOBILE PHONES = 286 million

THERE ARE MORE PEOPLE WITH ACCESS TO MOBILE PHONES

THAN DRINKING WATER

Did you know?

MANY BRANDS HAVE BEEN SLOW TO INCORPORATE MOBILE INTO THEIR WIDER

MARKETING STRATEGY

THE IRONY

MOBILE MARKETING DOES NOT REQUIRE A STRATEGY

MYTH #1

MOBILE MARKETING IS SPAM

MYTH #2

GENERIC MESSAGING FEELS LIKE SPAM TO

THE RECIPIENT

THE PROBLEM? “Hello ladies! Get 30% off all summer dresses now. Visit our website today for more information!

MOBILE MARKETING IS ABOUT THE DEVICE

MYTH #3

USED PHONE DURING SEX 9%

SAY WHAT?

USED PHONE IN CHURCH 19% USED PHONE WHILE DRIVING 55%

USED PHONE DURING SEX 18%

SAY WHAT?

USED PHONE IN CHURCH 40% USED PHONE WHILE DRIVING 99%

ADMITTED:

HAVE YOU USED AN IPAD ON THE LOO LATELY?

46% = MEN 19% = FEMALES DID YOU KNOW?

MOBILE MARKETING MEANS DEVELOPING AN APP

MYTH #4

MOBILE ISN’T IMPORTANT IN MY INDUSTRY

MYTH #5

WHAT EXACTLY IS

A MOBILE DEVICE ANYWAY?

so…

OVER 9,000 VARIANTS AND GROWING BY THE DAY

MOBILE PHONE TYPES A MARKETERS PERSPECTIVE

BASIC

FEATURE SMART

MARKET MATURITY

BASIC FEATURE

BASIC + FEATURE + SMART. MOBILE PHONE TYPES

SMART

VOICE DIALING, SMS and USSD ENABLED

NO FEATURES e.g. CAMERA

BASIC FEATURE

BASIC + FEATURE + SMART. MOBILE PHONE TYPES

SMART

INTRODUCTION OF PHONE FEATURES e.g. CAMERA’s AND MOBILE INTERNET

BASIC FEATURE

BASIC + FEATURE + SMART. MOBILE PHONE TYPES

SMART

HIGH-END COMPUTING ABILITY AND CONNECTIVITY. ALSO, ENABLES INSTALLATION OF MOBILE APPS

HOW ARE PEOPLE USING THEIR MOBILE DEVICES?

BUT…

HOW PEOPLE USE THEIR PHONES SA vs USA

MOBILE INSIGHTS •  WHY THERE IS SO MUCH HYPE AROUND MOBILE STRATEGY •  WHY BRANDS HAVE FAILED TO DEFINE A MOBILE

MARKETING STRATEGY •  DEBUNKED 5 KEY MOBILE MARKETING MYTHS •  WHAT DEFINES A MOBILE DEVICE FROM A MARKETING

PERSPECTIVE •  HOW CONSUMERS ARE USING THEIR PHONES TODAY

SECTION ONE – WHAT HAVE WE LEARNT