Post on 09-May-2015
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HOW TO LAUNCH A EVENT TICKETING SALES
BUSINESS ON MOBILE ROCKET FUEL FOR
ASPIRING MOBILE MARKETERS
@FLEPHDOTCOM
MOBILE MEDIA
SECTION FIVE
MOBILE MEDIA
:: CONTEXT ::
SO…
WHAT IS MOBILE MEDIA?
UNPACKING MOBILE MEDIA
SMS MMS USSD WEB
IN-APP
MEDIA CHANNEL
MOBILE MEDIA
:: INSIGHTS ::
MOBILE SEARCHES LEAD TO A USER ACTION
9 OUT OF 10
SAY WHAT?
OF MOBILE SEARCHES LEAD TO AN ACTION WITHIN
60 MINUTES
70%
SAY WHAT?
OF MOBILE TABLET OWNERS SEARCH FOR MORE PRODUCT
INFO WHILE WATCHING TV SHOWS
40% SAY WHAT?
OF SMARTPHONE USERS HAVE USED THE
MOBILE WEB TO SHOP INSTEAD OF AN APP
73% SAY WHAT?
OF TEXT MESSAGES ARE READ WITHIN 3 MINUTES
90% SAY WHAT?
APPLE IOS HAS A 200% HIGHER CTR
THAN ANDROID DEVICES
SAY WHAT?
:: RELEVANCE ::
UNPACKING MOBILE MEDIA
ENABLES PUSH AND PULL TEXT BASED CONTENT TO THE MOBILE DEVICE
SHORT MESSAGE SERVICE (SMS)
INSIGHT
UNPACKING SMS
SMS MMS USSD
IVR WEB APP
Hi John, get 15% off baseball 4ckets to see the New York Yankees. Offer available for the next 24 hours only! Visit www.mobi4ckets.com for more informa4on!
PUSH
GREAT FOR INCREASING BUSINESS REVENUE
UNPACKING SMS
SMS MMS USSD
IVR WEB APP
‘Hi John, we would like to take this opportunity to wish you a happy birthday! We’d like to give you two free 4ckets to the New York Yankees vs Boston Red Socks this Saturday. Simply click the link below to redeem your giO. www.mobi4ckets.com
PUSH
GREAT FOR DRIVING CUSTOMER RETENTION (EBM)
UNPACKING SMS
Thank you for entering the “New York Baseball legends” compe44on. We have successfully received your entry. Reply to this message with the word “legend” to learn more about our baseball 4cket promo4ons!
PULL
GREAT FOR INITIAL CONSUMER ENGAGEMENT
UNPACKING MOBILE MEDIA
VIDEO, AUDIO + UNLIMITED TEXT CONTENT
MULTIMEDIA MESSAGING SERVICE (MMS)
INSIGHT
SO…
WHY USE MMS?
GREAT FOR PRODUCT DEMOS WALK THROUGH’S
INTEGRATING MMS WITH TRADITIONAL MEDIA
UNPACKING MOBILE MEDIA
USSD IS ENABLED ON EVERY MOBILE PHONE TYPE
USSD
INSIGHT
SO…
WHAT IS USSD?
USSD
Mobi4ckets.com Hi John Select Op4ons 1 – My Profile 2 – New events 3 – Compe44ons 4 – Refer Friend -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐Reply
*120*555#
USSD FUNCTIONS CRM
TRANSACTIONS CONSUMER FEEDBACK
PROMOTIONS USER PROFILING
SURVEYS
USSD
Mobi4ckets.com Hi John Select Op4ons 1 – My Profile 2 – New events 3 – Compe44ons 4 – Refer Friend -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐Reply
QUESTION
HOW MANY USSD REQUESTS ARE INITIATED
EACH DAY IN SOUTH AFRICA?
ANSWER
1 BILLION +
EACH AND EVERY DAY!
SO… WHAT OPPORTUNITIES DO YOU SEE FOR YOUR
BRAND USING THIS CHANNEL?
USSD
Mobitickets.com Hi John Select Options 1 – My Profile 2 – New events 3 – Competitions 4 – Refer Friend --------------------Reply 1
THE POSSIBILITIES ARE VIRTUALLY ENDLESS!
UNPACKING MOBILE MEDIA
IF YOUR BRAND DOES NOT HAVE A MOBILE SEARCH STRATEGY,
YOU’LL LOSE
MOBILE SEARCH
INSIGHT
0
20
40
60
80
100
120
Weekdays Weekend
60% OF ALL SEARCHES HAPPEN ON A MOBILE DEVICE OVER WEEKENDS
MOBILE SEARCH – GLOBAL AVERAGE
MOBILE 25%
MOBILE
DESKTOP DESKTOP
60%
WEEKDAYS WEEKENDS
MOBILE SEARCH LOWEST CPC’s HIGHER CTR’s
MOBILE BANNERS ALWAYS ON
MEASURABLE ESSENTIAL
UNPACKING MOBILE MEDIA
MASSIVE OPPORTUNITIES
IN-APP ADVERTISING
INSIGHT
50 BILLION APP DOWNLOADS FROM THE APPLE APP STORE
DID YOU KNOW?
19 DIFFERENT APP STORES!
MOBILE MEDIA
:: CONCLUSION ::
MOBILE MEDIA • THE 5 KEY MOBILE MEDIA CHANNELS • HOW SMS CAN BE USED FOR ACQUISITION AND RETENTION • THE DIFFERENCE BETWEEN SMS AND MMS • HOW USSD CAN BE USED TO DRIVE PERFORMANCE • THE BENEFITS OF MOBILE SEARCH • WHY LETTING THE APP STORES DO THE WORK – WORKS! • THE CURRENT NUMBER OF APP STORES GLOBALLY • THE MOBILE MEDIA WE’D USE FOR OUR TICKETING BUSINESS
SECTION FIVE – WHAT HAVE WE LEARNT