Post on 09-May-2015
transcript
RIGHTSOURCING
FEBRUARY 6, 2014
ABOUT SEROKA/TOP FLOOR
DEDICATED TEAMS:
• BRANDING• MARKETING STRATEGY• DIGITAL DESIGN• DIGITAL DEVELOPMENT• INTERNET MARKETING• SEARCH AND ANALYTICS• CONVERSION OPTIMIZATION• INTEGRATED MARKETING SERVICES
15 YEARS OF DELIVERING DIGITAL MARKETING RESULTS
ABOUT ME
PHOTO(329W X 357H)
PHOTO(329W X 357H)
• 20 YEARS DIGITAL MARKETING EXPERIENCE• HUNDREDS OF WEBSITE DESIGNS• MAJOR GLOBAL BRAND EXPERIENCE• FEATURED NATIONALLY AS SPEAKER• UX DESIGN AND OPTIMIZATION FOR LARGE, GLOBAL BRANDS SUCH AT THE GAP, BOMBAY COMPANY, FARMERS INSURANCE, NORTHWESTERN MUTUAL, GE HEALTHCARE, MOTOROLA, ETC.
CLAY KONNORDIRECTOR OF INTERACTIVE DESIGN
TOP 10 B2B MARKETING CHANNELS
8out of the top 10 most effective
marketing channels are digital
THE IMPORTANCE OF YOUR WEBSITE
Digital interactivity now represents the center of the marketing universe. Today’s marketer must view their marketing strategies and tactics with an eye on growing the online center and radiating beyond with spokes that facilitate most of the offline transactional functions that support sales and service.
While lead generation used to consist of broadcasting messages it must now rely heavily on being found in the right place at the right time.
THE IMPORTANCE OF YOUR WEBSITE
THE IMPORTANCE OF YOUR WEBSITE
WEBSITE
CONTENT
ADVERTISING
MARKETING
AUTOMATION
ONLINEMARKETIN
G
SOCIAL
EVENTS
DIRECTMAIL
SEARCH PPC PR ADVERTISING
CONTENT MARKETING SOCIAL
THE IMPORTANCE OF YOUR WEBSITE
PUBLICRELATIONS
PAID SEARCH
MARKETING
AUTOMATION
BRANDDEVELOPME
NT
SEROKA/TOP FLOOR EXPERTISEGETTING MORE TRAFFIC TO YOUR WEBSITE
CONTENT MARKETIN
GSEARCH
SOCIALEVENT
SUPPORT
WEB DEVELOPME
NT
WEB DESIGN
SEROKA/TOP FLOOR EXPERTISEGETTING MORE CONVERSION FROM YOUR WEBSITE
USER
EXPERIENCEUSER
TESTING
THE IMPORTANCE OF YOUR WEBSITECREATING GREATER CONVERSIONS FROM YOUR WEBSITE
Site Visits x Conversion Percentage = Results
1000 x .6 = 60
THE IMPORTANCE OF YOUR WEBSITECREATING GREATER CONVERSIONS
Design Site Design 1 Site Design 2
Budget 1,000,000 1,000,000
Traffic 1,000,000 1,000,000
CPC $1 $1
Conversion Rate
3% 5%
Sales 30,000 50,000
Average RevenuePer Sale
$100 $100
Total Web Sales
$3,000,000 $5,000,000
THE IMPORTANCE OF YOUR WEBSITE
• A professional look and feel that generates trust and confidence in the brand
• Persona-based design that is centered around known use-cases
• A user experience that facilitates those use-cases• Users can quickly understand• Users can easily find what they need
based on their criteria• Users can easily convert
CREATING WEBSITE PERFORMANCE
THE IMPORTANCE OF YOUR WEBSITELOOK & FEEL
Trust and confidence in the brand happen in a fraction of a second at the subconscious level.
THE IMPORTANCE OF YOUR WEBSITELOOK & FEEL
Trust?
THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION
Design is not only the way a site looks and feels, but is the entirety of what goes into a site from strategy through surface that makes it work.
THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION
4.35 3.17 3.06 1.37 0.19 0.11 0.03 0.05 0.20 1.22 2.86 3.095.35 4.03 3.77 2.51 1.84 1.59 0.85 1.22 1.94 3.25 5.65 6.001.53 1.36 2.69 3.64 3.32 3.78 3.66 4.22 3.82 2.41 2.92 2.473.17 3.02 3.59 3.90 3.80 3.65 3.80 3.41 3.30 2.88 3.65 3.422.01 2.08 2.39 2.85 6.21 9.33 5.70 7.58 7.63 5.64 2.66 1.83
THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION
THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION
THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION
THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION
THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION
THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION
THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION
THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION
THE IMPORTANCE OF YOUR WEBSITEA USER EXPERIENCE THAT DRIVES CONVERSION
EXAMPLE OF HOW THEIR WEBSITE CAN DO THESEE THINGS
THE DESIGN PROCESS
surface
skeleton
structure
scope
strategy
visual designinterface design
user experience
information architecture
content requirementstechnological requirements
user needsmarketing objectives
concrete
abstract
THE IMPORTANCE OF YOUR WEBSITE
THE DEVELOPMENT PROCESS
THE IMPORTANCE OF YOUR WEBSITE
WHY MOBILE?
WHY MOBILE?
WHY MOBILE?
WHY MOBILE?
WHY MOBILE?
MOBILE DESIGNRESPONSIVE SITE DESIGN
• Has the same URL as desktop site
• No possible conflict with search
• Method endorsed by Google
• Majority of new developments benefit from responsive
• Future ready to adapt to newly introduced screens and devices
MOBILE DESIGNRESPONSIVE SITE DESIGN
MOBILE DESIGNMETHODS OF DESIGN & DEVELOPMENT
RESPONSIVE SITE:
PROPOSAL
PROPOSALRIGHTSOURCING’S NEW WEBSITE
BULLET LIST OF FEATURES PROPOSED TO CORRESPONDWITH WRITTEN PROPOSAL
THANK YOU.ANY QUESTIONS?