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A B O U T T H E F E S T I VA L

The Festival of Kinetic Art of Light

Three-day event when all the streets

in Lodz are set aglow with multimedia

2D and 3D video projections, laser

shows, artistic light installations and

architectural illuminations

Organized yearly by “Lux Pro

Monumentis” Foundation in Lodz,

Poland

LMF 2014 edition was the fourth

edition and took place at the second

weekend of October 2014

INTRODUCTIONL i g h t Mo ve Fe s t i v a l Lo dz 2 0 1 4

P H I L I P S L I G H T I N G

As the strategic sponsor of LMF,

Philips Lighting rose to the

challenge and provided

participants with different kinds of

entertainment. The company

turned the ordinary street into a

illuminated colorful lane filled

with numerous attractions.

INTRODUCTIONPh i l i p s L i gh t i n g a t LMF Lo dz 2014

1 . I N C R E A S E E N G A G E M E N T O N P H I L I P S L I G H T I N G

S O C I A L M E D I A P R O F I L E S

2 . I N C R E A S E O N L I N E T R A F F I C R E L A T E D T O T H E

B R A N D

3 . I N C R E A S E S O C I A L M E D I A R E A C H O F C O N T E N T

R E L A T E D T O T H E B R A N D

4 . B R A N D I M A G E I M P R O V E M E N T

GOALS

4 STEPS TO REACH THE GOAL

SPECIAL HASHTAGSSocialyse encouraged attendees to post content

with specially created hashtag #cityoflight

(#miastoswiatla). Philips, Socialyse and Clipatize

also invited the city authorities and other influential

users to the Social Newsroom to increase the

impact of the campaign.

HASHBOARDAll mentions related to the event were gathered

through social media monitoring and then displayed

on a special hashboard.

LIVE COVERAGE IN SOCIAL MEDIASocialyse and Clipatizeprovided live coverage of

the event in a specially prepared Social Newsroom.

They published content in a real time on social

media platforms

SOCIAL NEWSROOMAll activities were operated from the Social

Newsroom, which was located in the heart of the

event.

#

People On

The Philips

Brothers

Street

0.5M

3,206Mentions With

#Miastoswiatla

Hashtag

1,430New Fans In

Social Media

4,794,352Estimated Social

Media Reach

429Mentions With

Both

#Miastoswiatla

Hashtag And

Philips Brand

RESULTSWhat did Philips Lighting gain?

1. Internet users eagerly join an online conversation during an event they take part in.

They enjoy combining online and offline activities the same time.

2. Hashboard with a social stream attracts users to post in their social media. Often

users will post something only to check if their status appear on a screen.

3. Hashtags are very powerful tool for content marketing. Social media users love

hashtags and they use them in plenty.

4. Influential social media users may help you in increasing an impact of your event. It is

good to invite them to cooperation.

CONCLUSION4 T A K E A W A Y S F R O M T H E C A S E S T U D Y

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Natalia Chrzanowska

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Anna PłachtaHead of socialanna.plachta@socialyse.pl