How to Turn Pigeon Poop Into SEO Gold

transcript

Andrew Shotland

President, Local SEO Guide

www.localseoguide.com

@localseoguide

searchmarketingexpo.com

@localseoguide #SMX #23D

Local Packs Still Missing On Valuable Real

Estate

But Long Tail Rankings Continue to

Sample Local Real Estate Agent Site

Local Directories Still Hanging in There…

Increase in Localized Organic Results?

User Location

= Pleasanton, CA

User Location

= Los Angeles, CA

Carousels/7 Packs Giving Way To Fanny Packs

1,300 Locations

10,000

15,000

20,000

25,000

30,000

3 Pack Exists -

Total:

Non-3 Pack -

Total:

December 15, 2014

January 14, 2015

It’s a Beautiful Day in the Neighborhood…

Would You Be Mine…Could You Be Mine?

Costa Mesa, CA East Side Costa Mesa, CA

Won’t You Be My Neighbor?

Increase in One Boxes?

So What’s Working?

Content + Citations + Links: Focus Traffic on Location Pages

+35% 1/14-1/15

+65% 1/14-1/15

+200% 1/14-1/15

Multi-Location Moving Co. Site Organic Traffic – All Pages

Multi-Location Moving Co. Site Organic Traffic – All Pages Excluding Home Page

Multi-Location Moving Co. Site Organic Traffic – Location Pages Only

100+ % increase in organic leads & 50%+ increase in organic conversion rate!

Fixing Dupes Still Works!

Fixed Em!

113 Keywords in 39 Geos

Service Area Page Content

How To Rank Outside of Your Physical Location in Google Local

“Organic” Still Can Trump “Local”!

And of Course, SPAM…

So Don’t Get Creeped Out!

Don’t Miss Our Next Exciting Episode!

How to Turn Pigeon Poop Into SEO Gold

Marketing