How to Use LinkedIn to Maximize Your Brand

Post on 19-Jan-2017

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transcript

Gary Kayye, CTSkayye@email.unc.edu

WELCOMELinkedIn

Workshop

Gary Kayye, CTSkayye@email.unc.edu

@gkayye

@NMTIFAMP

@BrandingOfMe

MEJO 477

MEJO 474

DO YOU KNOW WHAT’S BETTER THAN THE BEST RESUME?

No Resume!

STATICVS.

DYNAMIC

STATIC

STATICNever, Ever >1 Page

Cover Page = 2 Paragraphs

DYNAMIC

DYNAMIC

The Ultimate Resume

LinkedIn 101

LinkedIn

VIEW PROFILE AS

LinkedIn

TURN OFF “NOTIFY”

LinkedIn

TURN OFF “NOTIFY”

LinkedIn

VANITY URL

LinkedIn

PROFILE PIC

LinkedIn

SUMMARY

LinkedIn

SUMMARY

Who Are You?Brag, Brag, Brag…1st Person is bestAdd Links to…

LinkedIn

EXPERIENCE

LinkedIn

EXPERIENCE

Best/Most Relative FirstDetails…

List them all

LinkedIn

POSTS=BLOGS

LinkedIn

POSTS=BLOGS

Not Blogging?You Should Be!

LinkedIn

POSTS=BLOGS

LinkedIn

POSTS=BLOGS

Projects = PortfolioLink or Embed

LinkedIn

VOLUNTEER

LinkedIn

ORGANIZATIONS

LinkedInCERTIFICATIONSEDUCATIONHONORSJOIN GROUPS!!

LinkedIn

GROUPS

LinkedIn

GROUPS

Stay in TouchFollow and Find

Recruiters Start Here

LinkedIn

COMPANIES

LinkedIn

COMPANIES

…You want to work forLike-minded companies

How to: Find a Job

Find a Job

JOBS SEARCH

Find a Job

JOBS SEARCH

Find a Job

JOBS SEARCH

Leveraging UNC’s

LinkedIn Contacts

Find a UNC Contact

FIND ALUMNI

Find a UNC Contact

FIND ALUMNI

LinkedIn

PREMIUM

$30

LinkedIn

IN MAIL

LinkedIn

IN MAIL

LinkedIn

IN MAIL

Personalize it!Connect it (to UNC)!

As for “Help”!

A Word About

Connections

LinkedIn

CONNECTIONS

LinkedIn

LinkedIn Mobile!!

LinkedIn Mobile!!BEWARE!

Default Message Mistake!

LinkedIn

LinkedIn: Should You Connect?

LinkedIn

CONNECTWITH ME

Gary Kayye, CTSkayye@email.unc.edu

@gkayye