Post on 21-Jan-2016
transcript
How to use
Podcasts to get Free Publicity
Learn 3 Things
1. What is Podcasting?
2. Podcasting to get Free Publicity
3. Leads, Sales and Profits
What is Podcasting?
• A new way of downloading / playing Audio and Video files over the internet
• Subscribe feature
• Time-shifted, place-shifted Global delivery
• Narrow Casting
Why are People Listening?
• Dedicated to the Subject they’re Passionate About
• Small files and fast to download• Easy to upload to iPod or other portable player• Can listen to it anywhere, anytime, as many
times as you want to• Massive range of topics and subject available• Free!
Why Create Own Podcast?
• Positioning as Expert• Move the Free Line• Build Trust• Appeal to Senses - 38% auditory learners• Timing Perfect - Broadband• Pre-qualified traffic for your niche• Superb Marketing Tool• Very cheap to set up and run• Exposes you to a global market• Potential to build a subscriber base faster than any
newsletter you could ever imagine
If You Were to Create Own Podcast
• Know Your Objectives
• Record Audio as MP3– Audacity.com
• Create Podcast Feed– Wordpress.org
• Optimise Feed– Feedburner.com
• Publishing and Marketing– DummySoftware.com/rsssubmit.html
2. Podcasting to Get Free Publicity
• Blog on Main Site
• iTunes
• Podcast Directories
• Blog Directories
• Social Marketing
• Press Releases
Blog on Main Site• Build Readership /
Listenership based on trust - Positioning for you and your company
• Content is valuable to Search Engines
• Your Content will grow legs - RSS feed benefits
iTunes
Podcast Directories
Blog Directories
Social Marketing
• Instant Publicity as a result of your page being spidered and indexed in hours
– Post to your Blog – Snippet on Digg and Propeller– Bookmark the snippet pages on sites like
Delicious, Reddit and StumbleUpon– Ping the bookmark RSS feeds
Press Releases
Press Releases Cont..
3. Leads, Sales and Profits
• iTunes can = huge loyal traffic
• Can monetise with Advertising, Sponsorship etc…
– MommyCast.com - Dixie Cups $100k– Soccergirl – GoDaddy (SG1 for 10% off)
• But…. Most Profitable method for you….
Feed Your Existing Direct Response Marketing Sales
Funnel• Positioning and Sales
effect
• Moving from the Podcast to Sales
• Podfade
To Podcast or Not to
Podcast… That is the Question
Any Questions