Year Built: 2005Units: 369Beds: 1,218Type: StudentClass: ALocation: Atlanta, GANeighborhood: Midtown, USA

CASE STUDY 1: WESTMAR LOFTS

Foreclosed by previous ownership in 2009Occupancy upon going under contract: 57%Pre-lease occupancy upon closing: 30%

Reports of: Drug dealing (residents, management, and security included)RobberiesAssaultsOne shootingProstitutionAtlanta Police Dept’s weekly debriefing meeting agenda

CHALLENGES

BEFORE

AFTER

Research our market and redefine our demographicOptimize social media campaignsActivate PPCReinforce our digital messaging with on site events, giveaways, and lifestyle branding

Today:Occupancy: 93%Facebook Likes: 5,066Twitter Followers: 9,145Sessions Traffic 12/01/15 - 01/12/16: 15,981

SOLUTION

BEFORE AFTER

Year Built: 1925Units: 406Beds: 657Type: StudentClass: ALocation: St. Louis, MissouriNeighborhood: Midtown - SLU

CASE STUDY 2: CORONADO PLACE & TOWERS

Research our market Identify user baseOptimize social media campaignsActivate PPCReinforce our digital messaging with on site events and lifestyle branding

SOLUTION

RESEARCH THE MARKET

Competitive PPC graph

Top Competitor: The Standard

← Organic Keywords

SEM Campaigns →

Identify your demographic

Facebook Event Page 1,038 RSVPs 40,000 impressions 2,600 unique viewers

Duration: 5 weeksAttendance: 1,800

Press: The University News Online

RESULTS

WATCH VIDEO

Year Built: 2013Assumed Management: 2014Beds: 977Type: StudentClass: ALocation: Tucson, AZ

Combined occupancy: 85.2%Monthly rental revenue: $780,737

CASE STUDY 3: SOL Y LUNA

Sold: November 2015

Combined occupancy: 99%Monthly rental revenue: $911,21417% Increase in rental revenueSold at: $143M

RESULTS

WATCH VIDEO

Preparation is Key

Listen for Life Events: new baby - new job - moving - graduating

Pet Friendly

Near public transportation

Coffee shop nearby

wants all three

Performs extensive research, possibly from necessity.

Wants Consolidated information

Interested in the bigger picture

Walk Score

Willing to visit several locations

RENTER A RENTER B

RENTER APPC

Retargeting

RENTER B

ILS

Pay Per Lease

THE PPC FORMULA

Starting Budget = Base Rate +- Standard Unit Count Variance +- Occupancy Percentage