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7/21/2019 How to Win Credibility in an Era of Trust Deficit
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ow to W in Cred ibi lity in an
era of Trust Deficit?
How to become successful attelling the truth and tabling
brutal facts and still win friends
and inuences people?
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Despite the quantum leap in scientifcexpeditions like the Mars Orbiter Mission (MOM),
it is still very hard to succeed in business bytalking straight. e do kno! that business is a
lot simpler than rocket science.e spend"ortunes on #ig Data and still fnd people shying
a!ay "rom taking decisions. % traceable,transparent and openly democratic culture o"
in"ormation sharing should aid the decentralisedreal&time decision support system toenhance per"ormance management right'
Management Consulting Firms inIndia
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hen ernando #artolom, revealed that *evie!,+obody -rusts the #oss ompletely/o! hat',0(https122hbr.org234542672nobody&trusts&the&boss&completely&no!&!hat ) 8 !ondered !hy should it
be so hard to speak to the truth to the po!ers thatbe'
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‘Pooch Pooch management’ , coined"amous by 9haru *anganekar, revealed the
8ndian style o" decision making throughseries o" consultations be"ore it !as
approved !ith near unanimity.
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-he Ringi system adopted by :apanese are nodi;erent because there again the ideas !ouldtravel up the chain o" command be"ore being
returned !ith an approval. <very culture had itso!n unique !ay o" conveying the truth. 8" it !as9hakespearean to utter the truth hal" in =est, !e
had the %kbar and the #irbal stories, metaphors,skits and the grapevine to activate a game o" as
hinese !hispers until it !ent public.
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9uccess"ul managers are astute and socially
intelligent. -act"ully, they si"t the "act "rom theemotions so as to protect the sel" esteem o" the
recipient as she comes to terms !ith reality. hensimple truth is conveyed !ith abundant sensitivity,
it "osters the trust in relationships and helps the
recipient stay ob=ective. hile the <astern methodsmay appear seemingly ine>cient, they are moree;ective in the long run !hen compared to theinelegant !ay o" brutal honesty per"ected in the
est.
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irst, test the palatability o" the contentbe"ore it is delivered to them. 8" the
audience "eel appreciated, smarter and gainenhanced sel" respect by kno!ing !hatthey don0t, they !ould be ready "or me.
ext, they !ill fnd the energy to listen and"eel encouraged to do something about it.
?aving success"ully overcome theirskepticism and inhibitions, they may beready to act on their o!n.
Strategic MarketingManagement
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Contact 9hekarsan thought catalyst, executivecoach and management consultant. 9hekarsancan be reached at shekar@shekarsan.comor by
phone at 43 AA A7B6 C666 Or mail using the
contact page in !!!.shekarsan.com About Shekarsan !" 9hekar aims to promote
strategic thinking and viable execution, "orMultinational companies and o!ner promoted,
"amily o!ned small and medium enterprises.9hekar is a trans"ormational thinker and avid
advocate o" +ustomer entricity0 that hechampioned as a Director "or erox, E< apital
and itibank.
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Contact !erson" 9hekar *angara=an #usiness Address" 7%, Frasantham,3A3,
9t. MaryGs road, %l!arpet, hennai, -amil
adu & H66635, 8ndia. #usiness !hone 1 I43 455A6JA56C
#usiness $mail 1 rshekar@mac.com #usiness %ebsite1
http122!!!.shekarsan.com2