Post on 18-Mar-2020
transcript
How to Write Traffic
Pulling Banner Ad
Headlines
A Guide to Your Banner
Headline Success!
Neil Napier
Online Marketing Laboratory
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TABLE OF CONTENTS
INTRODUCTION ............................................................................. 2
BANNER AD HEADLINE 101............................................................ 4
WHAT IS A HEADLINE? ................................................................ 4
THE ADVANTAGES OF A KILLER HEADLINE ................................ 4
TIPS ON CREATING BANNER AD HEADLINES THAT WORK .......... 6
POTENTIAL PROBLEMS YOU MUST AVOID .................................. 9
BONUS TIPS! ............................................................................... 9
SHORT HEADLINES VS. LONG HEADLINES .................................. 11
SWIPING HEADLINES ................................................................... 13
SWIPE FILE DEFINED ................................................................. 13
HEADLINE SWIPE FILE SAMPLES ............................................... 14
THE BOTTOM LINE ....................................................................... 18
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INTRODUCTION
Internet advertising is a ravenous competition. Grabbing the attention of
internet users is vital to the success of your online business. Ads that do not
fancy your user’s awareness will definitely receive the “Click of Death” as
they eventually decide not to give any attention to what you are
promoting. It is vital that you understand that a banner ad will only receive
a split second of a user’s time. You must be able to entice a potential client
into taking a deeper look.
The best way to lure potential clients to your ad is through a fantastic,
killer, irresistible banner headline. With a headline like that, your prospect
client would have no choice but to click and open your ad. This gives you a
higher chance that a purchase is to be made.
Your main goal is that you should be able to spark the interest in your
potential clients. You must build a desire for them to explore your product
or service in a deeper scale and eventually lure them into buying
something.
Yes, it is true that it is not that easy to compose compelling headlines. It
would take time, an imaginative mind and research. But with enough effort
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put into this, it can yield a daunting increase in your click through rates
and most definitely an increase in your profit.
Now, let your creative juices flow as you read on this guide on how to
make killer banner ad headlines!
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BANNER AD HEADLINE 101
Let’s start with a good foundation on the basics of how to make irresistible
banner ad headlines.
THE HEADLINE?
A banner headline embodies your marketing campaign. It is the first few
words that your potential client sees. It has the power to grab attention,
tickle the imagination, create desire and even convey the benefits of what
your product or service entails.
It is a marketer’s goal to let their potential clients start a wonderful journey
through their marketing campaign by the use of an irresistible banner ad
headline.
THE ADVANTAGES OF A KILLER HEADLINE
A marketer should be well-motivated to seriously consider the use of
banner ads. Here are some advantages to get you motivated:
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1. Banner ads are extremely cost effective. When done correctly, you
can get good value for your money.
2. With good resources on your side, you can buy bulk banner ads for a
whole lot less.
3. Banner ads are extremely trackable. You can easily distinguish which
ads are converting well and are sending you good traffic on multiple
sites.
4. It is important that you have a targeted traffic where you market
your products or services. With banner ads, you can seek out your
targeted traffic and exhibit your banner ads where they are most
effective.
5. You can place unlimited banner ads on numerous sites which would
definitely drive a whole bulk of potential clients to your website on a
daily basis.
6. When you have tracked that a banner ad is converting really well on
a certain site, then it just follows that you can use the same banner in
other sites to lure more potential clients.
7. Banner ads are visually appealing. Because gives you the ability to
customize, you can increase CTR by presenting it more like a
resource than an ad.
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TIPS ON CREATING BANNER AD HEADLINES
THAT WORK
1. USE NUMBERS!
> People get lured easily when you have statistics to back you up.
This is an instant attention grabber. But make sure you get your
numbers right to avoid problems in the future.
EXAMPLES:
Lose 50 Pounds in Just Two Weeks
How I made $10,000 in a Day
2. TELL STORIES!
> People are generally curious of other people’s lives, especially when
it relates to the daily struggles they face every day themselves. Story-
telling is something you can apply in making effective headline ads.
EXAMPLES:
How a Grandmother Used Household Items to Get Rid of Mice
Infestation
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How I Made Thousands of Dollars in Less Than Three Months
3. INSTRUCT THEM!
> People generally look for easy, understandable ways to solve their
problems. By providing a step-by-step guide to complete something
of interest to them would most likely lure them into clicking your ad.
EXAMPLES:
Get Rid of Acne in Seven Simple Steps
Five Easy Ways Keep Your PC Virus-Free
4. USE THE MAGIC OF POWER WORDS!
> Use words that add strength to your headline. This is a good way of
convincing potential clients that there is value behind your ad. It
definitely would make people excited and would most probably
leading to a well-deserved click through.
EXAMPLES:
Top Secrets of Online Marketing Exposed
Ten Awesome Banner Ad Designs that Work
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Now, it’s up to you to research more on power words that would
best suit your banner ad campaign.
5. WORLD-CLASS EXEMPLIFIED!
> People generally look up to famous people, musicians, and
celebrities in more ways than one. Use that inspiration people have
when writing your banner ad headlines.
EXAMPLES:
How to Advertise Like Justin Bieber
Five Life Lessons You Can Learn from Michelle Obama
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POTENTIAL PROBLEMS YOU MUST AVOID
1. A headline which is not seen as something that is valuable by your
potential clients is doomed to fail. If it does not appeal to you client
emotionally, get rid of it and start again.
2. Your headline could be cool, humorous or cute, but if it does not set
the mood for action to be taken, it is doomed to fail. Your potential
clients may visit your website, and even read through your material,
but the thought of achieving the ultimate goal of them buying from
you remains very vague.
3. A business-centered headline is doomed to fail. You must see things
in the perspective of your potential clients and not formulating your
ad headline based on your personal interests. Make it more beneficial
for them, not for you.
BONUS TIPS!
As you formulate the headline of your banner ad, you have to take
the time to test them repeatedly and discover which ones give you
the highest, positive results. Go through the testing process using
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various factors like font size, placement, word count, colors, and
punctuation and so on.
You should find a way to “involve” potential clients into what you
are doing. You should gear them into the direction you want them to
go to, and call them to act on it.
Give them a sense of benefit through your ad. When your potential
clients realize that there is more for them, then you make your profit.
Once you got their attention, made them interested and made them
believe that there is more for them offered in your ad, the next thing
to do is convert them into purchasing your products or services. You
must tell them how to proceed and what are the next steps they
should take in order to avail from you. Call them to buy now!
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SHORT HEADLINES VS. LONG
HEADLINES
“Less is more”.
The idea that you only have a split second to grab the attention of a
potential client plays a big role here. You have to deliver your message in
one quick punch, so to say.
Length is one of the deciding factors that could make or break your
intention of seeking out potential clients and eventually make profit.
You may work under the principle of doing a Breath Test. If you can’t read
a headline in one breath, chances are you won’t understand the content in a
very short span of time. That is what you are trying to avoid in banner ad
marketing since you only have a very short period to perk the interest of
your potential clients.
The rule of thumb for banner ad headlines: Keep them short and punchy.
Make it hard hitting and actionable. Remember that a banner ad is not a
platform for you to present a detailed explanation about the product or
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service you are offering. Also, you must consider the ad space limitation
you have. If you don’t have that liberty, keep it short.
Put into mind that you formulate banner ad headlines to make a ground-
breaking impact that would lead prospective clients to what you want,
which is for them to buy from you. What you are aiming for is immediate
action.
Creating great banner ad headlines takes experience, a lot of research, time
and effort. But I assure you, this will be time well spent. Think of it as an
investment. It would just be a matter of time before you reap the fruits of
your labor.
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SWIPING HEADLINES
Sometimes you find yourself struggling with words and it could be a
nightmare. Your creative juices do not flow when you most need them to
and creating killer headlines seems like a wrestling match for you. This
may create a lot of unwanted anxiety and leaves you with an un-inviting
headline.
It’s about time that you use the power of swipe files. But what exactly is a
swipe file?
SWIPE FILE DEFINED
A swipe file is basically a compilation of headlines, phrases, ads that came
from previous works or taken from the web. These creative textual contents
have been proven to work in the past and most often than not, you wish
you have written them yourself.
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Now is the time for you to start building your swipe file archive. This may
prove to be very useful and will definitely save you in cases when your
enthusiasm and creativity are not working in your favor.
HEADLINE SWIPE FILE SAMPLES
Here are some Headline Swipe File Templates you may use to jump start
your banner ad campaign:
HEADLINE TEMPLATE EXAMPLE
Get Rid of ___ Once and For All
How to Take Charge of Your ___
Warning: ___
How to ___ in 5 Minutes
Secrets of ___
7 ___ Mistakes That Make You Look
Dumb
How to Be ___
Get Rid of Migraines Once and For
All
How to Take Charge of Your Career
Warning: Cancer Will Get You Soon
How to De-Stress in 5 Minutes
Secrets of The Beatles
7 Blogging Mistakes That Make You
Look Dumb
How to Be Interesting to the
Opposite Sex
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How to ___ That Your ___ Will Love
How to ___ in ___
100 Killer Resources for ___
The Top 10 ___
5 Things Your ___ Need to Hear You
Say
7 Ways to ___
10 Shortcuts for ___ in Record Time
You, A ___?
Your ___ Doesn’t Want You to Read
This Ad
Would You Like to Have A ___?
Why Lazy ___ Succeed In ___ And
Nice Guys Fail
Who Else Wants To ___ With ___?
See How Easily You Can ___
How to Cook Healthy Meals That
Your Kids Will Love
How to Earn Million in 2013
100 Killer Resources for Banner
Advertising
The Top 10 Relationship Killers
5 things Your Husband Need to
Hear You Say
7 Ways to Market Effectively
10 Shortcuts for These Writing in
Record Time
You, A Millionaire Blogger?
Your Doctor Doesn’t Want You to
Read This Ad
Would You Like To Have A Mind-
Blowing Vacation This Summer?
Why Lazy Writers Succeed In
Blogging And Nice Guys Fail
Who Else Wants To Earn Money
With Their Computer?
See How Easily You Can Turn Your
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You Don’t Have To Be ___ To Be ___
Do You Make Mistakes in ___
Give Me ___ and I’ll Give You ___
Which One of These ___ Problems
Do You Want To Get Rid Of?
Where ___ Is And How TO Get It
What Would You Rather Do: ___ Or
___?
We’re Looking For People To ___
Want To Be A ___?
___ Your Way To A ___ You
To People Who Want To ___ But
Can’t Get Started
Tired of ___?
Too Busy __ To ___?
Life Around
You Don’t Have To Be A Movie
Start To Be Famous
Do You Make Mistakes in Speaking
English?
Give Me Five Minutes a Day and I’ll
Give You Radiant Skin
Which One of These Health
Problems Do You Want To Get Rid
Of?
Where The Profit Is And How To
Get It
What Would You Rather Do: Die
Poor or Live Rich?
We’re Looking For People To Make
Money With Us
Want To Be A Millionaire?
Twist Your Way To A Younger You
To People Who Want To Exercise
But Can’t Get Started
Tired of Being Fat?
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There’s Big ___ In ___
They Laughed When I ___ - But
When I ___...
The ___ Way To ___!
The Ugly Truth About Your
Beautiful ___
The Quickest Way I Know To ___
The ___ All ___ Is Talking About
Too Busy Working To Spend Time
With Your Family?
There’s Big Money In Losing
They Laughed When I Held The
Violin – But When I Started to
Play…
The Painless Way to Losing Weight!
The Ugly Truth About Your
Beautiful New House
The Quickest Way I Know To Make
A Billion Bucks
The Non-Surgical Breast
Augmentation Japan Is Talking
About
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THE BOTTOM LINE
Writing killer banner ad headlines is a great way to jump start you
marketing campaign. You must pay great attention to the problems, needs,
wants, desires and goals that your potential clients may have. Remember
that it is not about you—It is about them.
Time is of great consideration. With the steep competition you are
reckoned with on the web, a glance on your ad should be enough to entice
a prospective client to look more closely in what you have to offer.
Different factors come into play when constructing a good headline. You
must research and be as creative as you can. Your mission does not stop in
creating this marketing tool. Your real success is measured when someone
finally decides to buy your product or service--- that is what you should
aim for.
The success of your banner ad campaign relies on how well you can
manage the resources you have. You must be at the top of your game at all
times and be alert for any changes that may happen.
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Remember to test your ads continuously in order to find out which work
and which do not. This would be a very good platform for you to improve
what you have and create better, more effective banner ad headlines in the
future.
With the proper, innovative construction of your banner ad headlines, your
success and sales will be on autopilot. Pretty soon, you will be smiling all
the way to the bank!