HSM in Mexico Slides - We First

transcript

Branding in a

Digital, Mobile

& Social World

Presented By Simon Mainwaring

New Customers:

@SimonMainwaring

Source: Edelman 2012 GoodPurpose Study

Goal: Build Social and Brand Value

Source: 2012 IBM Global CMO Study

Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North

America

Story Strategies:

@SimonMainwaring

• Story transcends technology.

• You must tell a story worth telling to be a brand worth

sharing.

• How well you tell your story determines how well your

customers tell your story.

• Most brands rush past the Story to the Telling

• Your story must be authentic and establish a

competitive advantage.

celebrant

Purposeful Leadership

@SimonMainwaring

Celebrate Customers

Co-creative Marketing

Sharable Storytelling

Self-sustaining profits + impact

MISSION

Tactic

Your Brand

@SimonMainwaring

Source: 2013 Edelman GoodPurpose Report

ROI: Sales, Premium, Investment

Source: Marketo, 4th Annual Social Media Marketing Industry Report

B2B ROI

Source: TBWA 2012 The Future of Social Activism Report (Millennials)

B2C ROI

Thank you, HSM.

To instantly get these slides, email:

Slides@WeFirstBranding.com

For information on the We First Training Seminar,

visit:

WeFirst13.com

Business