THE EVENTBEYOND

ENGAGING FANS & EXTENDING BRAND EXPOSURE

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Recent events we’ve captured

360FanPic

Brands we’ve promoted

In the last 2 years we’ve captured over 3,000,000 fans giving 400,000 of them a chance to share their “I was there” moment.

We’ve developed a new Post-event Marketing Tool which engages fans, extends exposure beyond the event and delivers measurable results.

We called it a

FanPic

We take create a huge 35 billion pixel image of the crowd, and bring fans to artists’ or partners’ website to try and find themselves.

Users can zoom right into the massive image of the crowdand find themselves…

Once spotted, fans tag themselves and their friends and share through Facebook

FB STORY

PHOTO

I was there!I was there!

We create customised, branded story and image of a fan overlaid with branded content and prompt fans to share it with their family and friends.

I was there!

Branded stories and images are visible by all of the fans’ Facebook friends, increasing reach and exposure of the event or partnering brands.

I was there!

Isle of MTV Case Study

825,060

FANS / 25,000 VENUE / Malta

PERIOD / 7 days CLIENT / Swatch

3,765 fans tagged themselves

15.4% of event audience engaged

Measured Story and Photo impressions generated and seen by fans’ friends

Unique Visits to FanPic Page

Average Time Spent on FanPic Page

53,000 4:15 2,145

Emails Collected

27,455Interactions

(Friends Clicks, Likes & Comments)

Non-tangible Value

Comparison to Facebook advertising spent

€8,100Advertising Value

(FB CPC - Audience Based on Demographic who engaged

with FanPic)

data captured / increased awareness through social recommendation

brand engagement / emotional proximity development

Sport Case Studies

VENUE / Old Trafford FANS / 75,500

CLIENT / Chevrolet PERIOD / 10 days

1,740,290

9,256 fans tagged themselves

12.3% of event audience engaged

Measured Story and Photo impressions generated and seen by fans’ friends

Unique Visits to FanPic Page

Average Time Spent on FanPic Page

127,560 3:06 28,150

Twitter Shares and RT

5,189

Emails Collected

1,123,230

6,285 fans tagged themselves

21% of event audience engaged

Unique Visits to FanPic Page

Average Time Spent on FanPic Page

52,000 3:52 3,786

Emails Collected

FANS / 30,000 EVENT / Lechia vs Barcelona match

PERIOD / 10 days CLIENT / PSP Promotions

Measured Story and Photo impressions generated and seen by fans’ friends

Public Announcement

Big Screens Infomercials

Flyer Promotion

Social Channels

1. We activate before and during events.

How can fans find it?

2. FanPic is hosted on a partner’s or an artist’s website

End to End Project Delivery.

Globally.

Full Customisation

Based on Objectives.

Unique Features Driving Further

Engagement

What we deliver

Value for artist and partners

Increase in Streaming Revenues

New Audiences Reach and Awareness

Capture Data to Retarget Fans

What are the benefits?

Merchandising Opportunities

FanPic Customisations

we do that and more…

Merchandise integration

zoom > tag > purchase

We leverage traffic & engagement to increase sales of digital and existing merchandise.

Treasure hunt

“find items to win”

With FanPic’s ‘Treasure Hunt’ feature, items are hidden in the crowd and around the venue for fans to find.

FanPic radar guides them and helps to locate hidden items

Treasures found can result in achieving points and everyone knows points means prizes.

Fans are prompted to answer quiz questions.

At this points we ask fans for their personal details. This feature presents very powerful data mechanisms in FanPics.

event

Huge Crowd Pho

to

Tell

them we are takin

g

we upload huge imageto our fast servers

it’s readyin

24HOURS

after the event

Direct Marketing CampaignsWe can design competitions, which will capture email addresesof visitors, to be used for post event marketing campaigns

Measure EffectivenessNumber of Facebook impressions and clicks on postsbranded page views and time on site

Processit takes us

approximately

2-3 minutes

to photograph

1000’s of fans

we stitch, customise with branding

& use our application to make facebook tagging

possible...

We create content based on an emotional hook,that allows brands and artists to cut through the noise of all other marketing activities.

Engaging sports and music fans

beyond the event

See Examples on

www.huggity.com

info@huggity.com +353 1 4100 600 @huggity facebook.com/huggity