Post on 17-Nov-2014
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Varun SharmaAbhilash KumarPruthvi RajShrutiS. Lokesh
OUR TEAMMATES ARE….
IntroductionMission and Vision statementPorters Five Force AnalysisSWOT AnalysisBCG MatrixActivities at SBU level, corporate
level and product level.
AGENDA
Indian consumer goods company based in Mumbai, Maharashtra.
Owned by Anglo-Dutch company Unilever. 67% shares.
Established in the year 1933. Lever Brothers Ltd.Entered India in the year 1956. Became HLL.
Merger between Hindustan Vanaspati and Liver Brothers.
Largest FMCG company of India.Manufactures products in 20 consumer categories
such soaps, teas, detergent, shampoos etc.
INTRODUCTION
Personal wash: Lux, Lifebou, Liril, Hamam, Moti, Dove, Pears, Rexona.
Laundry: Surf Excel, Sunlight, WheelDish wash: VimDisinfectants: DomexFood: Kissan, Annanpurna, Knoor soupsTea: Brooke bond, Lipton, Taj mahal.Oral care: Pepsodent, Close-upHair-care: Sunsilk, Clinic.Beauty products: Fair & Lovely, Lakme, Ponds,
Vaseline.
PRODUCTS OF HUL
Mission Unilever’s mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.
VisionTo earn love and respect of India, by making a real difference to every Indian.
MISSION AND VISION STATEMENT
Corporate level strategy Takeover Joint ventures Organic growth Integration. Add spending and sales promotion Investors interest.
STRATEGIES FOLLOWED BY HUL
Strengths Strong brand portfolio, price quantity
and variety. Innovative aspect. Presence of Established distribution
networks in both rural and urban areas. Solid base of the company. Corporate social responsibility.
SWOT ANALYSIS
Weaknesses “Me-too products” which illegally mimic the
labels and brands of the established brands.
Strong competitors and availability of substitute products.
High price of some products. High advertising cost. Low level of exports.
SWOT ANALYSIS
Opportunity Large domestic market- over a billion
population. Untapped rural market Changing lifestyle and increasing income
level i.e. increasing per capita income of consumer.
Export potential and tax and duty benefits for setting export units.
SWOT ANALYSIS
Threats Tax and regulatory structure. Mimic of brands. Temporary slowdown in the economy. Removal of import restriction. Competition from small brands.
SWOT ANALYSIS
BCG MATRIX
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BCG MATRIX
DOGIt has a small market share in a mature industry. A dog may not require substantial cash because dogs have low market share and a low growth rate and thus neither generate nor consume a large amount of cash.
QUESTION MARK (Problem Child)
It has a small market share in a high growth market. Question marks are growing rapidly and thus consume large amounts of cash, but because they have low market shares they do not generate much cash. It has the potential to gain market share and become a star, and eventually a cash cow when the market growth slows.
STAR
It has a large market share in a fast growing industry.
Stars generate large amounts of cash because of their strong relative market share, but also consume large amounts of cash because of their high growth
rate.
CASH COW
It has a large market share in a mature, slow growing industry.
As leaders in a mature market, they exhibit a return on assets that is greater than the market growth rate, and thus generate more cash than they
consume.
Such business units should be "milked", extracting the profits and investing as little cash as possible.
BCG MATRIX
PORTERS FIVE FORCE MODEL