Post on 27-Jan-2015
description
transcript
Human-Centered Design for Development
Kagonya Awori User Experience Researcher
overview
┴ What Is Human-centered Design?
┴ Why Involve The End User?
┴ Examples From The Field
┴ Let’s Try It!
┴ What HCD Is Not
┴ Q &A
what is human-centered design?
“.. an approach to design that grounds the process in information about the people who will use the product.
HCD processes focus on users through the planning, design and development of a product.”
human-centered design
user- centered design
mwananchi - centered design
user experience
“ … focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.
It also takes into account the business goals and objectives of the group managing the project.
UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services. ”
How?
why involve the mwananchi?
• Deep understanding vs broad coverage
• Customised solutions vs mass
application
• Bottom up innovation vs Top Down
implementation
• Solutions vs deliverables
• Impact vs sexy numbers
benefits
examples from the field
Lake Turkana Project
Examples from the field
If I had asked people what they want, they would have said faster horses.
Henry Ford
P&G in India
Context ! Context ! Context !
Consumption in Slums
We used local researchers , people on the ground
let’s try it!
Hear Create Deliver
Design challenge
CDD Local researchers Expert interviews
Storytelling In-context Immersion
HEAR
CREATE
Co-design Empathetic Design
DELIVER
Implementation Plqn Monitor and evaluate
What HCD is not..1. ..user interface design
2. ..a step in the process
3. .. about technology
4. ..just about usability
5. ..just about the user
6. ..expensive
7. …easy
8. ..the role of one person or department
9. …a single discipline
10.…a choice
Discussion Session
Discussion Session