Thanks @barbver for the pics

//Template 1    •  Tekst

//Uniqueness by stealing from other industries

Domino’s pizza case

QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you? Source: InSites Consulting BENELUX study for LEVI’s Europe 2008

How social media could be more social

•  Read instead of write •  Ask for feedback (rather than wait) •  People (staff) instead of company

Thank YOU Hannes Willaert for the slidedeck design

Remember:

•  3 sources of authenticity •  Human traits we like (next to WOM) •  Re-humanize with “PEOPLE” ! •  Pick up your book or city postcards •  Keep smiling J !

Real or fake? interactiemomentje

www.howcoolbrandsstayhot.com