Hustle Con: The Invisible Drivers of Growth: Mission, Culture & Attitude with Danae Ringelmann,...

transcript

Founding to Future

Danae Ringelmann FOUNDER + CHIEF DEVELOPMENT OFFICER, INDIEGOGO

Nourishing a culture of innovation

@gogoDanae #hustlecon

On a mission to…

Unite people around the ideas that matter to them and empower

them to bring those ideas to life.

500,000 CAMPAIGNS

230+ COUNTRIES/TERRITORIES

$850 million + FUNDS DISTRIBUTED

We’ve created an industry

2014 CROWDFUNDING ECONOMIC IMPACT

JOBS ADDED

270,000+ INJECTED INTO ECONOMY

$65BB+ Source: 2014, Entrepreneur.com

Entrepreneurial

Creative

Cause-based

Venture Capital

Hollywood

Charity 61%

Old World

We’re creating a new industry… again

Dream it. Fund it. Ship it. We help at every step from concept to market.

PRE-LAUNCH CROWDFUNDING MARKETPLACE

Our challenge

No blueprint for inventing industries

Our solution

Build a diverse team unified only by mission and values

Diversity

Diversity: inherent and acquired

Creativity Engagement Productivity

Our diversity

45% Female overall

40% Female In leadership

How to be diverse?

Recruit wide Remove unconscious bias Filter for mission & values

How to be diverse?

Recruit wide Remove unconscious bias Filter for mission & values

Start diverse

Mission YOUR WHY

Our why

To unite people around the ideas that matter to them and empower

them to bring those ideas to life.

Your why attracts purpose-driven

people

Opportunity-spotting Engagement Productivity

How to know your 5 ‘Whys’

1.  Why Indiegogo? I want to democratize funding.

2.  Why do I want to democratize funding?

Because the gatekeeping system is broken. 3.  Why are gatekeepers not good?

They don’t allow for an equal opportunity of entrepreneurial ideas.

Life should just be fair. It’s just what I believe.

4.  Why is equal opportunity important for

entrepreneurship? Because life should be fair: everyone deserves an equal shot at success.

5.  Why should life be fair?

Really? And why do you love your kids? You just do.

Culture YOUR VALUES & BEHAVIORS

Source: Dave Kashen’s How to Build an Awesome Culture

How Humans Really Work

Strong Culture (aligned values)

Strong culture > Success

How to nourish culture

STEP 1: DISTILLED OUR VALUES

Fearlessness Authenticity Collaboration Empowerment

STEP 2: ARTICULATED THE BEHAVIORS THAT EMBODY OUR VALUES

Fearlessness •  Turns challenges into opportunities

to innovate

Authenticity •  Communicates honestly with goal

to move forward

Collaboration •  Proactively builds productive

relationships

Empowerment •  Helps others grow and learn

STEP 3: HIRE FOR VALUES & BEHAVIOR FIT

STEP 4: RECOGNIZE AND REWARD VALUE & BEHAVIOR

Measure engagement & productivity

Employee NPS

OKR Report Card

Final thoughts

Remember, innovation is just the means, not the end.

Indiegogo.com

Danae Ringelmann FOUNDER + CHIEF DEVELOPMENT OFFICER

#hustlecon @gogoDanae

Hustle Con: The Invisible Drivers of Growth: Mission, Culture & Attitude with Danae Ringelmann,...

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