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Founding to Future Danae Ringelmann FOUNDER + CHIEF DEVELOPMENT OFFICER, INDIEGOGO Nourishing a culture of innovation
Founding to Future
Danae Ringelmann FOUNDER + CHIEF DEVELOPMENT OFFICER, INDIEGOGO
Nourishing a culture of innovation
@gogoDanae #hustlecon
@gogoDanae #hustlecon
On a mission to…
Unite people around the ideas that matter to them and empower
them to bring those ideas to life.
@gogoDanae #hustlecon
@gogoDanae #hustlecon
@gogoDanae #hustlecon
500,000 CAMPAIGNS
230+ COUNTRIES/TERRITORIES
$850 million + FUNDS DISTRIBUTED
@gogoDanae #hustlecon
@gogoDanae #hustlecon
We’ve created an industry
2014 CROWDFUNDING ECONOMIC IMPACT
JOBS ADDED
270,000+ INJECTED INTO ECONOMY
$65BB+ Source: 2014, Entrepreneur.com
@gogoDanae #hustlecon
Entrepreneurial
Creative
Cause-based
Venture Capital
Hollywood
Charity 61%
42%
41%
18%
17%
13%
Old World
@gogoDanae #hustlecon
We’re creating a new industry… again
Dream it. Fund it. Ship it. We help at every step from concept to market.
PRE-LAUNCH CROWDFUNDING MARKETPLACE
@gogoDanae #hustlecon
Our challenge
No blueprint for inventing industries
@gogoDanae #hustlecon
Our solution
Build a diverse team unified only by mission and values
@gogoDanae #hustlecon
Diversity
@gogoDanae #hustlecon
Diversity: inherent and acquired
Creativity Engagement Productivity
@gogoDanae #hustlecon
Our diversity
45% Female overall
40% Female In leadership
@gogoDanae #hustlecon
How to be diverse?
Recruit wide Remove unconscious bias Filter for mission & values
@gogoDanae #hustlecon
How to be diverse?
Recruit wide Remove unconscious bias Filter for mission & values
Start diverse
@gogoDanae #hustlecon
Mission YOUR WHY
@gogoDanae #hustlecon
Our why
To unite people around the ideas that matter to them and empower
them to bring those ideas to life.
@gogoDanae #hustlecon
Your why attracts purpose-driven
people
@gogoDanae #hustlecon
Opportunity-spotting Engagement Productivity
@gogoDanae #hustlecon
How to know your 5 ‘Whys’
@gogoDanae #hustlecon
1. Why Indiegogo? I want to democratize funding.
2. Why do I want to democratize funding?
Because the gatekeeping system is broken. 3. Why are gatekeepers not good?
They don’t allow for an equal opportunity of entrepreneurial ideas.
Life should just be fair. It’s just what I believe.
4. Why is equal opportunity important for
entrepreneurship? Because life should be fair: everyone deserves an equal shot at success.
5. Why should life be fair?
Really? And why do you love your kids? You just do.
@gogoDanae #hustlecon
Culture YOUR VALUES & BEHAVIORS
Source: Dave Kashen’s How to Build an Awesome Culture
How Humans Really Work
Strong Culture (aligned values)
@gogoDanae #hustlecon
@gogoDanae #hustlecon
Strong culture > Success
@gogoDanae #hustlecon
How to nourish culture
STEP 1: DISTILLED OUR VALUES
@gogoDanae #hustlecon
How to nourish culture
STEP 1: DISTILLED OUR VALUES
Fearlessness Authenticity Collaboration Empowerment
@gogoDanae #hustlecon
How to nourish culture
STEP 2: ARTICULATED THE BEHAVIORS THAT EMBODY OUR VALUES
Fearlessness • Turns challenges into opportunities
to innovate
Authenticity • Communicates honestly with goal
to move forward
Collaboration • Proactively builds productive
relationships
Empowerment • Helps others grow and learn
@gogoDanae #hustlecon
How to nourish culture
STEP 3: HIRE FOR VALUES & BEHAVIOR FIT
@gogoDanae #hustlecon
How to nourish culture
STEP 4: RECOGNIZE AND REWARD VALUE & BEHAVIOR
@gogoDanae #hustlecon
Measure engagement & productivity
Employee NPS
27
OKR Report Card
B+
@gogoDanae #hustlecon
Final thoughts
Remember, innovation is just the means, not the end.
@gogoDanae #hustlecon
@gogoDanae #hustlecon
Indiegogo.com
Danae Ringelmann FOUNDER + CHIEF DEVELOPMENT OFFICER
#hustlecon @gogoDanae
