Post on 14-Nov-2014
transcript
HyperCITYSize does Matter
Features
Specialty Areas Imported food (Waitrose,
UK) In – Store Café (Desi Café
and Brio24 Hr PharmacyGaming ZoneHome Theatre DemoKitchen Demo I -scan
FacilitiesATM faciltiyConsumer financeDisabled access to store
and toilets.Faster checkout without
queues.
Promotion
The Strategy
Product MIX
• Appliances• Fashion• Food• Furniture• Home• Hi-tech• Home entertainment• Sports
In-house brands
Price
• HyperCITY Discovery Deal• Pure bundling pricing - Buy 1 get 1 free• Mixed bundling pricing - Combo Pricing 3 coke
3 fanta 3 sprite etc.• Bed with mattresses
Sales Promotion
• Getting a Scratch card on purchase of product in a specified range
• Psychological discounting – A product Was 20000 and now 15000
Sales Promotion contd…
• Loss leader pricing : our pricee 399 MRP -1500
Upto 70 % off
• On Apparels – Go Ahead Save in style
Comparison
• MRP / Hypercity / Brand
Place - Malad
• Demographics: Apart from the original East Indian (Catholics) settlers, the suburb has a considerable population of Gujaratis, South Indians, Marwaris and Punjabis.
• Real estate in the west is more expensive than in the east.
• HyperCITY is located strategically to attract both residential and BPO crowd.
Channel Partners
• World class SCM and logistics company
• No – 2 player worlwide• End to end services
HyperCITY
Channel Partners
• World class retail design firm of london
• Partnered to do in-store design
Channel Partners
• Leading global retail technology provider
• System ensures that the customers don’t have to wait in queues for transaction processing.
Channel Partners
• Trusted source of cleaning and hygiene products and services
• Help improve customer interaction at key interaction points
Promotion
• Advertising• Public relation• Events
Direct Marketing and Sales promotion
• Robinsons sales promotion• HP direct Marketing• Parachute sales promotion• HyperCITY sales promotion
Recognitions
• Most admired retailer of the year for retail design and visual merchandising – Images India retail forum 2007
• Star Retailer – Value retailer of the year 2007• Asia retail congress – Reid and Taylor retailer
of the year
Thank You