I nigma product-presentation_march11

transcript

The Fast Track to Mobile Services

3GVision – Quick Fact Sheet

Founded in 2000

Management with vast experience and proven track record in image processing solutions for mobile industry

Privately held, profitable for 7 years

US holding company, Israeli subsidiary

Market leader in 2D Barcode commercial deployment: 140+ million phones shipped, Over 100 business customers world-wide

GSM Asia Mobile Application Award 2008 (Telstra) GSM Asia Mobile Application Award 2008 (Telstra)

Mission

Turn any mobile phone camera into a multi-purpose input interface,

using advanced imaging technologies:

Bar Code ReadingText Recognition Document Scanning Motion Detection

Customers (Partial list)

Introduction - 2D Barcodes

Invented in Japan for inventory tracking & used in mobile since Jan 2003

Client application supports the two main standards: QR and Data Matrix codes

Hyper-link direct to the mobile internet

Encodes up to 1Kb textual data with built-in error correction

http://www.cnn.com

George W. Bush and John Kerry are waiting for presidential election projections in just three states, but Bush Chief of Staff Andy Card told supporters he is convinced the president has won re-election. Ohio is too close to call, and results also are delayed in Iowa and New Mexico. Democratic vice presidential candidate John Edwards said, "We've waited four years for this victory. We can wait one more night."

Designed Barcodes

Mobile Barcodes

1.Aim 2.Decode 3.Action!

Benefits of Mobile Barcodes

Access methods to mobile sites/servicesPortalsApplicationsSearch enginesBannersSMSLocation-Based Push

Mobile barcodes: Max convenience for direct accessVarious media

Printed publicationsDirect mailAdvertisementsDisplaysBillboardsDocuments

Mobile Barcodes Usage Examples

Advertising

Lucky draw, Item collection, Free pass

Information

Real Estate, Location, Publications, Transportation

Feedback

Registration, Survey, Voting, Like, Share

Proof of ownership

Tickets, Coupons, Receipts

Payments

Bills, Restaurant, Internet, Tickets

Enterprise

Health, Pharma, Logistics, Delivery

Retail

Loyalty, Coupons, Self checkout

QR Code are already mainstream in the US

3GVision Offering

Barcode Reading SDKi-nigma – comprehensive, end to end barcode solutionCustomized barcode solution

Barcode Reading SDK

Available for all mobile platformsFlexible API’sHandle camera operation + barcode decodingSupported Barcode standards:

2D – QR(model 1,2 & micro), Data Matrix, PDF4171D – Ean 8,13, UPC-A, UPC-E, Code 128, Code 39, Codabar, GS1 Data Bar

Flexible license model (for paid/free applications)Support reverse images – 2D codes

i-nigma end to end solution

Code CreationCampaign Management ReportingReportingi-nigma reader for mobile devices

Code Creation

Ability to generate 2D codes (QR, Data Matrix)DirectManaged Direct (using tiny url) – Ability to dynamically change target destinationIndirect

Ways to create codes:Manually Bulk creationUsing Code Creation API’s

Designed Barcode ToolEmbed logos/images/pictures in the barcodeModify barcode colors (including background)Modify the shapes of the dotsWeb based tool

Designed Barcode

Campaign Management

Campaign might include 1 or more barcodesAbility to manage hierarchy of campaign and Line Of Business (LOB’s)

Advanced dashboard & reporting capacities (pre-scheduled and real time)

Number of code scansHistory of scansNumber of unique usersDevice typesLocation (aggregated information)Basic demographic information (gender, age group, place of residence)Advertising Medium

Dashboard example

Location Information

Management Server: Reports Dashboard

Handset Client

Read & decode the barcode (through the handset camera)

Perform the action as defined in the barcode (e.g. Go to mobile site, Save Vcard, Send SMS, Send email, make a phone call etc..)

Ability to share barcode content using social networks (Facebook, Twitter, etc..) and SMS

Barcode generation capabilityApplication generate 1D and 2D code on the deviceSimplifies content sharing between i-nigma users

More than 550 handset types (all operating systems including iPhone, Android etc..) are currently supported

Can be preloaded or downloaded Over The Air

1D Reading – Control the Content

i-nigma reader also support 1D code scanningRouting rules are defined by the Campaign Management PlatformThe scan results are directed based on:

Location of the user (country/state)Range of the code (pre-registered)…

i-nigma retailers solution

‘Check in’ to store by scanning a QR code at the entranceGet special promotions of the day offered by this storeGames (Treasure Hunt)

In store experience: Scan product barcodes to get info from retailer DB and promotionsCompare productsScan special QR located at each department to see offers of the day

Location based services:Near by storesNear by special deals

Home shopping by scanning barcodes or searching / browsingIntegration with loyalty cardBranded solution

Customized Barcode Solutions

Branded WAP Download siteBranded ReaderBranded campaign management platform

Branded WAP Download site

Branded Reader - Examples

Branded Campaign Manager

Can be hosted at customer site or in the cloud

Sample Project Example – Facility Management

Rodilla (Spain) – Mobile Couponing Solution

Questions?

Avi.marinstrauss@3gvision.com

Case Studies

Aubrey Organics

QR Truck

Mobile Services examples

r.yellow.com.au/Nj1Wuxn

http://z-m.us/6m3

http://mtme.me/87rej

http://qr.bvg.de/h105925

Real Estate Service –

Benefits

Simple and quick registration and setup process

Customer goes from zero mobile presence into a full blown service

Collection of contact details from interested buyers

Alert by SMS of important prospects

Send SMS to potential buyers on Open House events

Barcodes are designed to brand

I nigma product-presentation_march11

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