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Trends & Challenges inBusiness Education (TCBE)

IACBE Annual Conferenceand Assembly Meeting

April 10, 2014

Facilitated by Dr. Ross Wirth & Professor Janet Staker Woerner

Roundtable Discussion

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Provide a high-level overview of challenges before us in Business Education

Introduce Trends and Challenges in Business Education (TCBE Project)

Opportunity to discuss and add perspective to guide our next steps

Draft an agenda for online & future face-to-face (F2F) meetings

Roundtable Objectives

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“Fifteen years from now more than half of the universities will be in bankruptcy, including the state schools.”

-Clayton Christensen Speaking Feb. 6, 2013 at the Startup Grind conference

Theory of Disruptive Innovation

Author of

Retrieved from http://www.bizjournals.com/sanjose/news/2013/02/07/disruption-guru-christensen-why.html?page=all

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1. Diminishing ability to pay for college education2. Even more going down-market for lower tuition3. Value of a degree being publicly questioned4. Increased focus on “buying into a career path”5. Number of high school graduates is shrinking6. Non-traditional students still an opportunity7. Transient students increasingly common8. Message control moving online to social media9. Data analytics enabling personalized learning10. MOOCs starting to move toward transfer credit

10 Trends for Higher Education

Lawlor Intelligent Marketing Solutions for Educators, 2013. Retrieved from http://www.sumsem.com/testing/2013_trends.pdf

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Who is talking about the Future?

How can we keep up withwhat is happening?

Logos retrieved from Google Images

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New Models – New Rules

Johnson, L., Adams Becker, S., Estrada, V., Freeman, A. (2014). NMC Horizon Report: 2014 Higher Education Edition. Austin, Texas: The New Media Consortium.

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Western Governors University◦ Zero to 40,000+ students in 18 years

Southern New Hampshire University◦ Enrollment grew from 2000 to 34,000 in five years◦ Targeting 350,000 College for America enrollment

Saylor Foundation – NCCRS or CLEP credit MOOCs moving toward ACE credit (slowly)

StraighterLine, University of the People, Peer-to-peer University

Udemy, Skillshare, CreativeLIVE, Lynda

Growth of New Entrants

SNHU information retrieved from http://www.slate.com/articles/life/education/2014/01/southern_new_hampshire_university_how_paul_leblanc_s_tiny_school_has_become.html

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Incremental Change (transactional)◦Any Centers of Excellence to leverage?◦Productivity & process improvement?

Disruptive Change (transformative)◦New Business Models? Possible within current structure?

Responding to Change

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Hands up!

Retrieved from http://farm8.staticflickr.com/7255/7002938054_eaeb9dc998_o.jpg

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What assumptions are driving our Business Model?

What scenarios are we considering?

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As a school of business – What is our role in leading change on campus?

As an assembly of schools of business – What role might IACBE play in collaboration?

How might we respond?

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Recent articles in BizEd magazine◦ “Rethinking the Business Model for Business

Schools”◦ “How business schools must change to survive”◦ “The 21st Century Business School Dean”◦ “Online delivery systems will revolutionize

education”◦ “Next steps for online education”◦ “What MOOCs could mean for higher education”◦ “Competing for faculty in a changing

environment”

AACSB is responding

plus newsletters, webinars, workshops, & discussion boards

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Meetings underway to discuss◦Collaboration among Division Heads◦Sharing Faculty Development opportunities

◦Networking faculty within a discipline◦Cross-listing low-enrollment courses◦Sharing learning resources◦Sharing curriculum (Center of Excellence)

Assoc of Indep Col & Univ in OH

The Power to Convene

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The IACBE will serve as a:◦ Communications Hub for connecting members ◦ Distribution of Information◦ Professional Development & Thought Leadership

Focus will be on:◦ Discussing Trends in Business Education◦ Participatory conversations◦ Addressing challenges facing member institutions◦ Developing solutions to these challenges

TCBE Project

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Convene IACBE member schools to

◦Collaborate to develop ways to address the challenging issues facing our institutions

◦Contribute to our common goal of excellence in business education

TCBE Mission

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Serve as a platform for researching technology◦ Facebook, Twitter, YouTube, Pinterest, LinkedIn . . . .

Blog – issue clarification & discussion F2F sessions - National & Regional Assemblies,

IACBE Summer Institute Special Interest Working Groups

◦ In-depth investigation of a problem or opportunity Knowledge repository for sharing

◦ Learning Resources◦ Best Practices

Webinars – Continuing Education and/or live discussion

TCBE Project Activities (tentative)

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Going Forward How can you play a role?

◦ Blogging & discussion ◦ Testing technology◦ Other?

How can other IACBE members be invited in?◦ Looking for ideas for next steps

Summer Institute & Regional Assemblies

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Opportunity to Check-in◦ Virtual Conference connected to F2F session

What topics should be on the agenda?

Who would like to participate in the planning?

What needs to be done between now & then?

Summer Institute – July 2014

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Going Forward

We need your ideas & help

Please provide your contact information

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Dr. Ross Wirth, Franklin Universityross.wirth@franklin.edu

Prof. Janet Staker Woerner, Herzing University

jstakerwoerner@herzing.edu

http://www.iacbe.org/si-tcbe-project.asp

Contact information

IACBE Website – Special Initiatives

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Hip pocket slides follow

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Stages of Collaboration◦ Raising awareness of issues◦ Clarification of issues◦ Sharing and identification of expertise &

capabilities◦ Transition to an “asking” culture

Challenges◦ Moving first to “sharing” – then to “asking”◦ Balancing benefits across institutions◦ Clarifying policies & procedures

Meeting the Collaboration Challenge

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Where do you place the risk?

HighImpact

LowImpact

HighProbability

LowProbability

ScenarioPlanning