Post on 14-Aug-2015
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IBEACONS: A FIRST STEP TO CONNECT PHYSICAL & DIGITAL EXPOSITIONS
Žanis Lipke memorial Latvia, Riga
OBJECTIVE Replace classic audio guide with rich
media on iOS & Android. Allow users to bring their devices
iBeacon ID
ProximityUUID: a unique UUID to distinguish your beacons from those others are using. Major: used to group related sets of beacons Minor: used to identify a beacon within a group
ProximityUUID + Major + Minor B9407F30-F5F8-466E-AFF9-25556B57FE6D 11532 17658
ESTIMOTE iBeacon’s
http://blog.shinetech.com/2014/02/17/the-beacon-experiments-low-energy-bluetooth-devices-in-action/
iOS
STATISTICS Android
748 Downloads
55 Peek
53s On exhibition
86 Downloads
10 Peek
19s On exhibition
TIPS TO SUCCESS • App promotion at first. Educate Your staff. • Free WiFi and infrastructure for simultaneous users • iBeacons placement • Headphones for those who don’t have them • Flexible content editing and synchronization • Light weight App for iOS & Android. Check WinPhone
LACK OF UX • Field analysis, auto tracking • User testing • Statistic analytics • iBeacon support (Android 4.3)
iBeacon’s ARE DIFFERENT
http://blog.shinetech.com/2014/02/17/the-beacon-experiments-low-energy-bluetooth-devices-in-action/
PLACEMENT IS CRITICAL Placement Samsung Nexus HTC
Chest level, < 1m 70 46 96 Chest level, 2m 98 81 100 Chest level, 4m 93 85 93 Under table, 2m 97 79 97 Near Power Plug 95 89 RIP Behind tempered glass RIP RIP RIP