IDG’s Big Data Analytics Research Survey

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Based on the 724 respondents, 75% of enterprises have already deployed or plan to deploy a big data project.

Specifically, IDG constructed the Big Data Analytics Research study to drill-down to better understand whether organizations:

• Are planning to implement• Have implemented• Have set goals for their big data and analytics initiative• Know which technologies they will invest in• Have documented their strategies

What business goals or objectives are driving investments for data-driven initiatives at your organization?

• 55% – Improve customer relationships• 53% – Make the business more data-focused• 41% – Change the way we organize operations• 32% – Fundamentally change the way we do business• 27% – Redefine product development• 22% – Optimize the supply chain

What challenges is your organization aiming to solve with data-driven initiatives?

• 60% – Finding correlations across multiple disparate data source• 47% – Predicting customer behavior• 42% – Predicting product or service sales• 33% – Identifying computer security risks• 30% – Analyzing high-scale machine data from sensors, web logs, etc• 28% – Predicting afraid or financial risk• 26% – Analyzing social network comments for customer sentiment

Do you expect IT budget allocations for data-driven initiatives at your organization to increase, decrease or remain flat over the next 12-18

months?

• 44% – Increase• 35% – Remain the same• 19%- Not sure• 2% – Decrease

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https://www.fourquadrant.com/big-data-analytics-research-survey/

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IDG’s Big Data Analytics Research Survey

Business