IEEE Member & Geographic ActivitiesIEEE Member & Geographic Activities

Cecelia JankowskiManaging Director,

Member and Geographic Activities

Region 10 MeetingGandhinagar, Gujarat, India

February 2008

How Do You Say It?

M – G – A

MGA Board refers to the governing body

MGA Department refers to the staff department in the HQ

MGA refers to the team of volunteers and staff

RA to MGA TransformationChange of Focus

RA Primary FocusGeographic Units Operation to Serve the Volunteer, Member, Students, Profession, Public

MGA Primary Focus• Help the member grow and develop for

themselves, for the Institute and to serve the common good throughout their life cycle and their various roles.

• The Geographic Unit is one of the primary means to these ends.

MGA VisionEnsure Quality Member Opportunities for Continuous

Engagement

Mission

Inspire, Enable, Empower and Engage Members of IEEE

Guiding Principles• The Member is integral to IEEE and inseparable from the IEEE

operation• Members shape IEEE's future.• Members collaborate to create IEEE's future.• IEEE enhances members' future.

• Ensure Quality Member Opportunities Through Continuous Engagement

• Inspire, Enable, Empower and Engage Members of IEEE

• The member is IEEE and IEEE is the member.• Members shape IEEE's future.• Members collaborate to create IEEE's future.• IEEE enhances members' future.

• Increase member engagement.• Improve relationships with and between members.• Increase operational efficiency and effectiveness.• Enhance collaboration with other business units.• Increase membership.

• Increase the value of IEEE membership.• Utilize member life cycle concept.• Provide a simple, consistent interface to members and prospective

members.• Track member involvement and development.• Make the process of joining and maintaining membership simple and

straightforward.• Facilitate member collaboration.• Become more transnational in look, feel and language.• Strengthen the relevancy of IEEE membership to industry.

Strategic Positioning

Vision

Mission

Principles

Goals

Strategies

Scope• Member strategy:

• Research and data driven insight• Strategic direction• Benefits• Pricing guidelines • Products/service offerings

• Member development: • Membership sales strategy, planning

and execution management (recruiting, renewal, recovery)

• Affinity management• Member lifecycle management

• Member operations: • Call center/tech support• Applications processing

• Member-specific product/service development and management:

• Community (MyIEEE, spam blocker/ alias, online member directory, Institute)

• Benefits (Financial Advantage)• Knowledge (IEEETV, Potentials)• Professional (Career services)

• Geo-unit management

IEEE MGA Strategy & Scope

• Focus on the Member - continuous engagement throughout the lifecycle

Develop an IEEE-wide Member Strategy Member data acquisition, management and protection; relevant

products/services and coordinated communications• Geographic Unit Experience – efforts already initiated to

engage Sections and Regions Engagement & relationship development for volunteer leaders Increase opportunities for new activities & programs

• Geographic Unit Operations Simplify operational requirements for volunteers Understand impact of government and legal requirements on OU

and Geo Unit decisions and operations Need for closer integration of GeoUnit operations with IEEE

organizational decisions; increasing overlaps of OU efforts world-wide

• Developing and acquiring skills Relationship development & management, project management,

process management, business analysis and development, enhanced international experience, metrics/benchmarking

IEEE MGA – Strategic Considerations

IEEE MGA Benefits

• 360º view of the member• Member research and analysis expertise• Member life cycle management• Enhanced geographic unit partnerships• Free-up resources to focus on core competencies• Membership marketing material• Enhance member value – grow the member• Member segmentation across geographic boundaries

and interests• Customization of publication packages to specific

member interests• Ability to look at better packaging methods

RA to MGA TransformationOrganizational Structure

RA• VP Regional Activities• Treasurer, Past Chair• 10 Region Directors• 4 Vice Chairs

Strategic Planning Region Section Chapter

Activities Membership Activities Student Activities

• GOLD (nonvoting)• Secretary (nonvoting)

MGA• VP MGA• Treasurer, Past Chair• 10 Region Directors• 4 Vice Chairs

Strategic Management & Analysis

Geographic Unit Operations

Member Development Information Management

• 2 Members appointed by TAB

• Secretary (nonvoting)

MGA Board Structure

2008 MGA Board

19 Voting Members

Joseph Lillie Chair/VP-MGA

John DentlerRegion 2 Director

Enrique AlvarezRegion 9 Director

Howard MichelRegion 1 Director

Janina MazierskaRegion 10 Director

Robert DawsonRegion 4 Director

William KennedyMGA Treasurer

William Ratcliff Region 3 Director

Pedro RayPast Chair

Loretta ArellanoRegion 6 Director

Gerhard HanckeVC – Member Development

David PierceRegion 5 Director

Eugene ResslerVC – Information

Management

Jean Gabriel Remy

Region 8 Director

Eduardo PalacioVC – Strat. Mgmt

and Analysis

Ferial El-HawaryRegion 7 Director

Luiz PilottoVC – Geo Unit

Operations

Mike WilliamsVP- TA

Appointment

Stuart LongVP-TA

Appointment

Cecelia JankowskiMGA Secretary

IEEE MGA - Volunteer Committee Structure

IEEE MGA - Staff Organization

IEEE MGAVolunteers and Staff Working Together

• MGA Board Develop policy (Board, Committees, Interfaces…) Perform governance and oversight with vision

• MGA Committees and Staff Partnership – Design, development, implementation Shared responsibility

• Policy (values and principles) driven

• Operational Activities (Volunteers and Staff)

IEEE MGATransformation Timeline

• Time frame 2-4 years

• Review and assessment of progress

• Charter and Objectives linked to MGA Strategy

• Minimize bureaucracy thru cooperation, collaboration, cross functional objectives …

• Reinforce MGA Vision … member engagement and member life cycle grow the member where they live … work…

volunteer … dream … play

Thank you very much for your volunteer efforts and

your enthusiasm!!