+

Andrés Guadamuz

SCRIPT Centre for Research in IP and Technology Law, Edinburgh, UK

If You Build It, They Won’t Come

+

Myths and memes

+The myth of the struggling creator

+The myth of the amateur

+If you build it they will come…

+This is copyright Jim, but not as we know it…

+Copyright policy dichotomy

Read Only Web Read/Write Web

Top-down Bottom-up

Maximalist Minimalist

Myth of the creator Amateur/”If you build it”

Commercial Non-commercial

All rights reserved Some rights reserved

+Pareto distributions

+Pareto distributions in copyright

+The world…

+Population…

+Licence fee exports (2002)

+Long tail

+

Rhapsody: More than 2 million tracks40% of revenue from tracks not at Wal-Mart

The long tail data

+New economy

+

The sharing economy

+Long tail Web 2.0?

mys

pace

.com

Wikip

edia

.org

phot

obuc

ket.c

om

crai

gslis

t.org

YouT

ube.

com

flick

r.com

face

book

.com

IMDB.

com

digg

.com

Wor

dPre

ss.com

010,000,00020,000,00030,000,00040,000,00050,000,00060,000,00070,000,000

Monthly Visitors

+Long tail Web 2.0?

phot

obuc

ket.c

om

digg

.com

mys

pace

.com

Wikip

edia

.org

YouT

ube.

com

flick

r.com

Wor

dPre

ss.com

IMDB.

com

face

book

.com

crai

gslis

t.org

0

50,000,000

100,000,000

150,000,000Inbound Links

+Long tail Web 2.0

+Mainstream Web 2.0?

+Mainstream Web 2.0?

+

What is going on?

+Autopoiesis

+Self-organisation

+Complex networks tend to self-organise

+Concluding…

+

Thanksa.guadamuz@ed.ac.uk

CC-BY-NC-SA http://creativecommons.org/licenses/by-nc-sa/3.0/