Post on 27-Jun-2015
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Fire Up Authority & Authenticity through Blogging & Facebook Illuminate Presentation- September 2012
Why Businesses Should Blog
✴ Establish expertise
✴ SEO value
✴ Extend beyond talking directly about your product and service
✴ Increase leads and sales
✴ Shows a human element
✴ The average company that blogs has:���- 55% more visitors���- 97% more inbound links���- 434% more indexed pages
SEO Awesomeness
Why Businesses Should Blog
✴ Establish expertise
✴ SEO value
✴ Extend beyond talking directly about your product and service
✴ Increase leads and sales
✴ Shows a human element
People do business with people.
Myths about Blogging
✴ Takes too much time
✴ Don’t have enough resources
✴ Traffic is most important measure of success
How to Get Started
✴ Determine blog platform
✴ Define your tone (and know your target audience)
✴ Create a posting schedule
What to Blog About
Solutions to your customer’s problems
Industry news (straight up news OR your opinion on it)
Round up helpful articles for your customer
Top 10
How-to
Events
Behind-the-Scenes
Customer testimonial
Random holidays that tie into your product or target audience
A frequently asked question
Charity/volunteering
Sneak peaks of new products or services
Discounts/coupons/giveaways
Tips associated with your product
Compare products or services
WIIFM?
Things Every Blog Post Needs
1. Well-crafted headline
2. At least one image
3. Good formatting
4. Proper grammar and spelling
5. Links to related articles or products
6. Ability to leave a comment
7. Buttons for sharing to Facebook, Twitter, etc.
Well-crafted headline
Image (this one’s Pinterest-friendly!)
Formatting
Things Every Blog Post Needs
1. Well-crafted headline
2. At least one image
3. Good formatting
4. Proper grammar and spelling
5. Links to related articles or products
6. Ability to leave a comment
7. Buttons for sharing to Facebook, Twitter, etc.
Links and related articles
Easy to share
Ability to Comment
Promoting Your Posts
✴ Make people curious
✴ Use an image when possible
✴ Hit multiple platforms
✴ Don’t be spammy
Article:���7 Tips for an Insanely
Organized Life������
Promote: ���“Tip #6 may surprise
you.”
Facebook Pop Quiz
✴ True or False:
✴ Asking fans to like or share a post for a chance to win something is a great way to build a fan base.
✴ Photos get more engagement than text-only updates.
✴ Likes are the most important Facebook metric.
Facebook Pop Quiz
✴ True or False:
✴ FALSE: Asking fans to like or share a post for a chance to win something is a great way to build a fan base.
✴ TRUE: Photos get more engagement than text-only updates.
✴ FALSE: Likes are the most important Facebook metric.
Facebook ✴ The surprise thing Facebook told me
✴ Pinning and highlighting posts
✴ How to get engagement
✴ Facebook’s Terms of Service ���regarding promotions
✴ Avoiding bad etiquette
✴ Have ready-to-go responses ���for FAQs
Pinning a Post
Highlighting
Facebook ✴ The surprise thing Facebook told me
✴ Pinning and highlighting posts
✴ How to get engagement
✴ Facebook’s Terms of Service ���regarding promotions
✴ Avoiding bad etiquette
✴ Have ready-to-go responses ���for FAQs
Facebook Engagement
✴ Use Images
✴ Find the best times to post
✴ Give something back
✴ Ask questions that are:
✴ Simply worded
✴ Easy to answer
✴ Gets people talking about themselves
Facebook ✴ The surprise thing Facebook told me
✴ Pinning and highlighting posts
✴ How to get engagement
✴ Facebook’s Terms of Service ���regarding promotions
✴ Avoiding bad etiquette
✴ Have ready-to-go responses ���for FAQs
Promotions on Facebook
Facebook ✴ The surprise thing Facebook told me
✴ Pinning and highlighting posts
✴ How to get engagement
✴ Facebook’s Terms of Service ���regarding promotions
✴ Avoiding bad etiquette
✴ Have ready-to-go responses ���for FAQs
Got a Q?���I’ve got an A.
Find it all here:http://
www.momcomm.com/illuminate/