IMedia Conference 2013. Using the cloud to drive results for your agency clients.

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iMedia Conference 2013

Using the cloud to drive results for your agency

clients

1 | 4 | 60 | 950 | 1100

© 2013 Cardinal Path, Inc. All Rights Reserved. Proprietary and Confidential. 3

© 2013 Cardinal Path, Inc. All Rights Reserved. Proprietary and Confidential. 4

What the experts say

Cardinal Path: “Analytics Ninjas”

“With a laser focus on digital data and analytics, they provide a comprehensive set of services spanning the entire analytics lifecycle, from solution design and implementation through ongoing analysis and maintenance. “

© 2013 Cardinal Path, Inc. All Rights Reserved. Proprietary and Confidential. 5

Trusted partnerships

© 2013 Cardinal Path, Inc. All Rights Reserved. Proprietary and Confidential. 6

Motivations for choosing a cloud based solution

• Easily accessible from anywhere– Lots of travel by employees– A number of remote employees

• One integrated solution• Scalable for rapid growth• Real-time business intelligence

© 2013 Cardinal Path, Inc. All Rights Reserved. Proprietary and Confidential. 7

Top business challenges

• Resource planning• Accurate and timely time tracking• Distributed work force• Too many system (time, expenses,

finance, CRM, PM,…)

© 2013 Cardinal Path, Inc. All Rights Reserved. Proprietary and Confidential. 8

Benefits realized with NetSuite OpenAir

• Increased profitability through:– Visibility and accountability

• Time and expense tracking• Chargeable targets

– Increased efficiency and business insights• Resource Management

– Getting the right resources on the right projects

• Better on-time / on-budget delivery through KPIs and dashboards

Thank you!

John HossackPresident

JHossack@cardinalpath.com

Brand Challenges in a Digital World

Media Buying: A Manual, Inefficient Process

Consolidated Planning, Buying and Measurement

Buy Side Platform for Video Across All Inventory Sources

Using Software to Save Time

Using Software to Save Money

Software Benefits for Streamlining Global Business

Reduce workflow friction from RFP process

Increase synergy between inventory

Capture cost savings while boosting performance

Maximize economic and performance visibility across stakeholders, globally

Realizing the Benefits of NetSuite’s Software

Company Wide Visibility • More flexibility and customization options for reporting • Ability to incorporate approval processes within NetSuite

Consolidation of Global Currencies• Automatic daily foreign exchange rate updates • One World Module that allows for accounting for different

foreign entities with easy consolidation

Intuitive Interface• Easy to navigate – in particular, the search bar is a huge

advantage & allows us to navigate between transactions quickly

SaaS Advantages• Real-time economic updates• Multiple users creating transactions simultaneously• Access anytime/anywhere

• Smartphone app allows for continuous management of accounts

Software is Transforming Industries

NetSuiteChris Hering

Industry Manager

Advertising, Media and Publishing

Powers Enterprises Powers DisruptiveInnovators

World’s most deployed cloud ERP

Used by 16,000+ organizations

Fastest growing top 10 Financial Management Solution*

Used across approx. 100 countries

Founded 1998

Publicly traded on NYSE: “N”

Offices in 10 countries

1,700+ employees

2012 revenue: $309M

Background Performance

NetSuite: Quick Take

* For North America Source: Gartner, April 2011

What are we hearing from the industry?

Need to focus on core business not system technology and continuity

Access is crucial; Mobile; iPad; International;

Order Management needs more transparency

Need to evaluate multiple streams of revenue

Executive decision making is hampered by systems

PeopleFinancials

JobsData

Spreadsheets

Consuming time, resources & money

Why Publishers Move to the Cloud

Typical Global Environment

HQ

Australia

Japan

Canada US

Not connected to HQ

Middle East

Europe

GP

HomeGrown

HomeGrown

© NetSuite Inc. 2013 Confidential

© NetSuite Inc. 2013 27

MISSIONNetSuite Provides Companies

Around the Globe Cloud-based,Unified Systems that Deliver

Unprecedented Capabilities toDrive their Business

Reliable and Scalable

99.5% uptime SLC

99.97% average uptime

4BN+ customer requests/month

2.2M+ unique logins per quarter

20 minutes maintenance per week

SAS 70 Type II, PCI DSS, DR

2 automated upgrades per year

2 synchronized data centers

Powered byEnterprise Cloud

Infrastructure

29

NETSUITE NAMED ONE OF AMERICA'S 100 MOST TRUSTWORTHY COMPANIES BY FORBES

NetSuite Receives Near-Perfect Score of 99 for Accounting and Governance Risk Practices