1

In-car centric Traffic Management

1 © 2012 TomTom

Carlo van de Weijer

VP Traffic Solutions

5. July 2012

Portfolio

28/04/20142

Business Solutions

Automotive

Licensing

Consumer

• TomTom has more than 80 Million customers

• Most of them are willing to contribute to make TomTom’s

systems better (eg Mapshare)

• TomTom uses it’s connected navigation strategy to establish this

Off-line connected: TomTom Home

On-line connected:TomTom LIVE

Using Community Feedback

TomTom’ Floating Car DataAnonymous location and speed information from the TomTom community

TomTom’s Floating Car DataAnonymous location and speed information from the TomTom community

� TomTom historical database contains over 5.000 billion observations

(currently growing with >4 billion measurements per day)

• Car centric data (mainly cars, also vans and trucks)

• Anonymised, compliant to privacy regulations

• High sample frequency (1 position per second)

• Accurate positioning

� On top of that we receive real-time floating car data from a fast

growing fleet of connected GPS probes (currently ±5.5M):

• High synchronisation frequency (once per 1-3 minutes)

� And we receive Floating Phone data from 80M subscribers in Europe

Using Community Feedback for Better Routing

4 min

6 min

5 min

Traditional navigation system:

7 min

6 min

9 min

TomTom IQ Routes navigation system:

Using Community Feedback for Better Routing

4 min

6 min

5 min

TomTom IQ Routes navigation system during night:

Using Community Feedback for Better Routing

Detailed information on all roads

Incident Data

Road Sensors

Government or 3rd party

Note: Not all data sources are available or used in every country

The best real time traffic information on highways,

major roads and secondary roads.

Data Fusion

LIVE PNDBusiness Solutions

iPhone Navigation

In-dash Navigation

3rd Party

GPS Probes

GSM Probes

GSM

10 Support slide menu

Most accurate real time traffic• multiple community input probe sources

Most accurate FCD based real-time traffic

February 3rd, 2012. 11.45; Snow in the Netherlands

Company Confidential

www.tomtom.com/livetraffic

Company Confidential

Company Confidential

www.tomtom.com/livetraffic

Company Confidential

www.tomtom.com/livetraffic

Company Confidential

www.tomtom.com/livetraffic

Company Confidential

www.tomtom.com/livetraffic

Company Confidential

www.tomtom.com/livetrafficMunich, July 5th, 2012, morning rush

HD Traffic - Saturday June 9th, 2012 23:30EM after-game party Berlin, Kurfürstendamm

19

20

OpenLR: covers the entire road network

20

TMCRoad network

London

• Compact format

• No pre-coding of locations

• Map independent

• Applicable in all markets

• Open Source ->

www.openlr.org

Dynamic Location Referencing

TomTom extends the value of its

1.Dynamic Traffic feed and

2.Historical Database

...to business and governments and jointly

make traffic management drastically more

efficient as well as effective…

Value proposition for Road Authorities

Example: HD Flow• Real-time speeds for the entire road network

• Updated every minute with either TMC or OpenLR location referencing

• XML feed in Datex2 for server to server communications

• Uses real-time probe measurements with historical data in the background

22Support slide menu

Governments shift towards car-centric devices as a way to efficiently manage traffic

23Source: Team analysis

Communicate

& influence

Measure

& interpret

Decide &

Control

<<

PR

IV

AT

EP

UB

LIC

>>

Buy data

Data offered by market

Communicate in-car

In Public Private Partnerships

Traffic Management Centers

More data leads to increased automation

Product concept

24

12

seconds

for

2.4km

Toll

€0.05/km

Bridge

Open

On route

12

seconds

for

2.4km

Toll

€0.05/km

Bridge

Open

On route

Product concept

25

Dynamic speed limit is

communicated to driver via WiFi-P

Driver is warned for jam tails via WiFi-P

with further info via 3G

WARNING traffic jam

ahead!

80km/h for next 5.1 km

WARNING traffic

jam ahead!

80km/h for next

5.1km

Toll

€0.05/km

€4.65↓

Bridge

open

on-route

Product concept

26

12

seconds

for

2.4km

Toll

€0.05/km

Bridge

Open

On route

65 parking spaces

available

Green in 12

seconds

Toll

€0.05/km

€4.65↓

Bridge

open

on-route

Dynamic POI data via 3G enables real time info on parking

availability, fuel prices and local

offers.

Dynamic traffic light interaction via WiFi-P, or cellular, green

wave assistance and adjusting traffic light timing

65 parking spaces

available

Green in 12

seconds

Product concept

27

12

seconds

for

2.4km

Toll

€0.05/km

Bridge

Open

On route

TomTom driver community enables to

share trips, map updates, speedcams

and rides.

Many toll roads offer a “fast lane” for drivers with an electronic toll

device., which can also be supported by WiFi-p

or 3G

Toll

€0.05/km

€4.65↓

speedcam reported in

2.6km

New map

update

Toll

€0.05/km

€4.65↓

Speedcam

reported in 2.6

km

80km/h for next

5.1km

New map and software updates are

sent to the driver without data cost

New map

update

DAB

In-car Centric Traffic Management’s win-win-winners:

1. Government: Save money, receive more and better data, better

traffic management

2. Consumer: Better routing experience, better information, cleaner,

safer and more efficient driving

3. Industry: Revenue from road authorities (data) and consumer

market (new in-car solutions)

Thank you

Any questions?