Sam Beal & Associates ©2013

Business Intelligence Inbound Marketing

High Technology

Sam Beal & Associates

Sam Beal & Associates ©2013

What is Inbound Marketing?

Customers reaching out to youBetter ROI than outboundSuccess is a function of:

Website effectivenessContent – on your site and on the webConversations on the web i.e. social

Sam Beal & Associates ©2013

Sam Beal & Associates ©2013

Landing Page QualityRich ContentConversion methods

Search

The Funnel

Sam Beal & Associates ©2013

Search Matters

Organic search is ~freeEngineers use search

Your products & services must be on page 1

And must be near the top to be clicked

Sam Beal & Associates ©2013

Sam Beal & Associates ©2013

Search Matters

Search Engine Results Page - SERPWhere do your products rankWhere do your keywords rank

Search engines filter (bias) resultsSearch history, IP, social activity, etc.Use tools to unbias results

Sam Beal & Associates ©2013

SERP Analysis

Keywords

Ran

kin

g#1 on page

Sam Beal & Associates ©2013

How do you improve SERPsSearch Engine OptimizationQuality Content and/or

Outbound Marketing with SEMSearch Engine Marketing