Post on 07-Apr-2018
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MARKETING APPLICATION &
PRACTICES
Presented to Prof. Surve
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Group members
Soniya Badekar 03Kamika Chitre 13Shweta Dhuri 21Shraddha Kanase 41
Ulka Khedekar 44Forum Parmar 50
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EKTA MASALA
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EKTA Masala
Yeh hai Hamara Bharat, Yaha hogi Har Roz Daawat.
Main Features:
EKTA a complete readymade Masala, in which there is notnecessarily to add any type of dry Masala. Due to complete readymade Masalas and easy to cook tasteful
recipeOur Masalas are manufactured under Clean and Healthyenvironment and cost wise quite economicalCustomer satisfactionOur Masala prepare under standard PFA Act Rule andsuccessfully passed by Food & Drug LaboratoryThese blends even bring the regions closer.
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Why Ekta Masala?
Taste and aromaMarket leading pricesPrompt deliveryWide distribution network
Complete customer satisfactionStringent quality control checksSafe packaging
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Pillars of marketing
Segmentation
Targeting
Positioning
Differentiation
S T P D
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Segmentation Variables
Demographic
Segmentation
GeographicSegmentation
Social
Class Segmentation
Age
Gender
Income lifestyle
North
zone
Southzone
East zone
West
zone
Housewives
Working
women
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Target Audience
Working women
Housewives
Hostilities
Bachelors (away from home)
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Positioning
Yeh hai Hamara Bharat, Yaha hogi Har Roz Daawat.
Bharat ! Covers all the special recipes from all over theIndia
Daawat ! Its not the same boring food at home..its thetasty delicious food at your door step!!!
No janjat. No khatpat.only fatafat tasty khana.thoekta hi laana
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Differentiation
New Varieties (e.g. undhiya,farali, patara, etc.)Small Sachets for 1 time use.Zip-lock packets.150 gms bottles
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Packaging
Small sachets for 1 time cooking of 15gms.saves Time, Gas fuel and Money
150 gms of bottles which can be re-used.
100gms of zip-lock packets.
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Products
Chat Masala
Seasonal Masala
Regular Masala
Instant Mix
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Ektas Product
Range
Chat MasalaSeasonal
Masala
Regular
Masala
Instant Mix
MasalaChinese
Pani Puri Masala
Sandwich Masala
Chaas Masala Fruit Masala
salad Masala
Tea masala
Jaljira masala
Special Undhiya
Masala
Solapuri ChevdaMasala
Achar Masala
Pav bhaji masala
Chole masala
Chicken masala
Meat masala
Sambhar masala
Biryani masala
Kitchen king
masala
Rasam masala
Fish currey
masala
Panchporan
masala
Konkani Masala
Samosa
masala
Katchi dabeli
masala
Batata wada
masala
Kachori
masala
Idli chilly
masala
Hakka Noodles
Schezwan
chutney
Manchurian
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Place
All over India
Leading Retail outlets & General
Stores
Reliance fresh, Dmart, Big bazaar
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Promotion
Cooking Books
Magazines like saheli,chitralekha,gruhashobha,gruhalakshmietc
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Sponsoring shows like e-tv gujratisRasoi show,e-tv marathisMejwani,StarUtsavsMirch
Masala.
Ad i b t b h i l lik
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Ads in between saas-bahu serials likePavitra rishta, Balika Vadhu etc.
Advertising on Umbrella stalls.
Stalls at food festivals.AdvertisingWeb design, search engine optimisation
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Our Competitors
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Price
Proucts Everest MDH Baadshah Ekta
Pav Bhaji
masala
22 27 25 20
Chole masala 23 30 27 22
Sambhar
masala
23 27 22 22
Kitchen kingmasala
22 33 25 20
Pani puri
masala
23 30 25 20
Chat masala 22 25 22 20
P d C i
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Product Comparison
Everest MDH Baadshah Ekta
Undiyo Masala - -
Chaas Masala -
Panch Phoran
Masala
- - -
Litti chokha
masala
- - -
Konkani masala - - -
Off i C i
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Offering Comparison
Offering Everest MDH Baadshah Ekta
15 gm sachets
150gm Plastic
Bottle
- - -
Trial pack of 15
gm for free on
shopping of
Rs.200 and
above at Big
Bazaar.
- - -
Kitchen pack - - -
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Thank you