Post on 26-Jan-2017
transcript
2015 Powertools for Nonprofits Ed Schipul, Founder, Tendenci
@eschipul @tendenci www.tendenci.com
INDISPENSABLE DIGITAL MARKETING TACTICS FOR NONPROFITS
TACTICSdevice(s) for accomplishing
an end goal
YOU MUST1) Demonstrate Outcomes
2) Earn donations
3) Stand out
BUT HOW?
Image: red dress lady in the Matrix. She stood out!
STORIEStalk about outcomes
IMAGESno images? it didn’t happen
COMMUNITYfluid, fickle, independent
cultivate them
ASK
ARE YOU REPEATING THE SAME STORY THE SAME WAY?
Why? It’s you, not them. And it should be “us”.
I stand upon my desk to remind myself that we must constantly look at things in a different way.”
STORIES ARE TOLD IN THE MEDIUM
THEY USEFirst, spend 90% of your time on your story.
Then, and only then, get analytical about making them part of your story
through direct engagement.
WE’VE SEEN THIS SLIDEBORING! NOW WHAT?
DESKTOP AND RESPONSIVE ARE STILL
THE BEST OPTIONWhy? Because your believers are the ones
telling their story. Your story. They are in control.
Listen. Amplify. Repeat.
IMPACT OF MOBILE
Is this an instrument of communication? Or torture?
FOCUS ON MOBILE+WEB
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report
TOP APP CATEGORIES
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Reporthttp://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report
TOP APP CATEGORIES
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report
They will create their own content for a shared community
https://www.youtube.com/watch?v=VBmCJEehYtU
PEOPLE GIVE UP PERSONAL INFO BEFORE BEING
ANNOYED. WHY?Many theories.
Here is one:
GEOLOCATION MEANS SAFETY
WE LOOK OUT FOR EACH OTHER LOCATION = SAFETY
NOBODY TRUSTS MEDIA
graphics suggest correlations.
WE TRUST EACH OTHERlet it happen. they will engage. eventually they will donate
UNLIMITED FLEXIBILITYtechnology changes fast: prioritize your spending
QUIZ: NAME THE TOP 5 MOBILE APPS?
ONLINE COMMUNITIESgive your constituents a place to collaborate online
CONTENT IS KINGas long as your timing is right
CRISIS COMMUNICATIONmove the dialog to manage the conversation - be direct and get ahead of the conversation - move the conversation where you can moderate - examples: blog, facebook, a forum you moderate, etc. - use conference calls - clients want to be heard
DONATIONStell your story, make the ask
Ed Schipul Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul
WE JUST WANT TO CHANGE THE WORLD
AS WE KNOW IT. AND WE WILL.
@eschipul @tendenci www.tendenci.com
ANSWERS: TOP APPS
IMAGE ATTRIBUTIONS➤ Slide 2 - http://www.mylearningz.com/finding-your-inner-voice-and-convicing-others-of-your-
passion-dead-poets-society/
➤ Slide 3 - http://jlcauvin.com/?attachment_id=5763
➤ Slide 4 - Alex Beattie “Stretch” https://creativecommons.org/licenses/by/2.0/. Changes Made to Image Cropping
➤ Slide 5: http://theodysseyonline.com/cnu/why-dumb-phones-arent-actually-dumb/114738. No Changes Made
➤ Slide 6: ShellyS “In Their Easter Bonnets” https://creativecommons.org/licenses/by-nc-sa/2.0/. No Changes Made
➤ Slide 7: garlandcannon “Lulu/Toto pretending to be her mistress, Dorothy”:https://creativecommons.org/licenses/by-nc/2.0/. No changes made.
➤ Slide 8 http://www.playbuzz.com/dankairin10/how-well-do-you-know-zoolander. Changes made to image cropping.
➤ Slide 9 http://www.ign.com/articles/2012/03/30/game-of-thrones-know-your-kings
➤ Slide 10 http://www.fandango.com/sanandreas_179062/movieoverview
➤ Slide 11 www.gurl.com