WHAT IS DESIGN FOR TV

?

Thomas Edison said:

“Of the 200 light bulbs that didn’t work, every failure told me

something that I was able to incorporate into the next attempt”

Social Multitasking

Complex

same content across platforms

NAVIGATION MODEL

Color KeysNavigation Arrows

Number keypad

Central key = OK

THE PERFECT REMOTE CONTROL!

Based on research and work experience we found that…

visual BleedContent Discovery

Real World Metaphors

Across platforms Feedback

i.e. Netflix, 2013

i.e. Time Warner Cable i.e. The Guardian beta Google appi.e. Tour de France

TV APP current version

Item 1 Item 2 Item 3 item 4 …

Application’s Name

Subitem1 Subitem 2 subitem 3 subitem 4 subitem 5 subitem 4 …

Name of the item + detail info

Name of the item

LOGO

Name of the item

Name of the item

Name of the item

Name of the item

Name of the item

Name of the item

Name of the item

SHORTCUT KEYS FOR OTHER AREAS

TV APP unreleased version

LOGOItem 1 Item 2 Item 3 Item 4 Item 5 Item 6 …Subitem 1 Subitem 2 Subitem 3 Subitem 4 …

Name of the item Name of the item Name of the item Name

Name of the item Name of the item Name of the item NameName of the item

SHORTCUT KEYS FOR OTHER AREAS

Name of the item detail info

Name of the item Name of the item Name of the item Name

Design for TV is like exploring a blank canvas when painting for the first time. We should not underestimate

the power of emotions!

Look at Oprah’s show, an estimated 42 million viewers and a thousand million tears

each week.

Questions?

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